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Consumer Brand Hate: Steam rol...
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Kucuk, S. Umit
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Umit Kucuk, S.
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Exploring the legality of consumer anti-branding activities in the digital age
Kucuk, S. Umit
- In:
Journal of business ethics : JOBE
139
(
2016
)
1
,
pp. 77-93
Persistent link: https://www.econbiz.de/10011609424
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2
Visualizing marketing : from abstract to intuitive
Kucuk, S. Umit
-
2017
Persistent link: https://www.econbiz.de/10011578924
Saved in:
3
Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit
-
2019
-
2nd edition
Persistent link: https://www.econbiz.de/10012163894
Saved in:
4
Negative Double Jeopardy revisited : a longitudinal analysis
Kucuk, S. Umit
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 150-158
Persistent link: https://www.econbiz.de/10008758985
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5
Consumer empowerment model : from unspeakable to undeniable
Kucuk, S. Umit
- In:
Direct marketing : an international journal
3
(
2009
)
4
,
pp. 327-342
Persistent link: https://www.econbiz.de/10003935951
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6
Push-based brand awareness : the role of product availability and in-store merchandising
Kucuk, S. Umit
- In:
The international review of retail, distribution and …
21
(
2011
)
3
,
pp. 201-213
Persistent link: https://www.econbiz.de/10009260854
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7
Towards integrated e-marketing value creation process
Kucuk, S. Umit
- In:
Journal of direct, data and digital marketing practice …
12
(
2010/11
)
4
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009154949
Saved in:
8
Negative Double Jeopardy: the role of anti-brand sites on the internet
Kucuk, S. Umit
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 209-222
Persistent link: https://www.econbiz.de/10003627446
Saved in:
9
Economic confidence and shopping costs : an empirical analysis in an emerging economy
Kucuk, S. Umit
- In:
Journal of euromarketing
16
(
2007
)
4
,
pp. 5-15
Persistent link: https://www.econbiz.de/10003627612
Saved in:
10
Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit
-
2016
Persistent link: https://www.econbiz.de/10014012237
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