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More the merrier!! : understanding the effect of available content choices over willingness to pay for over-the-top subscriptions
Gupta, Shaphali; Shrivastava, Pooja; Gupta-Rawal, Soniya - In: Psychology & marketing 40 (2023) 12, pp. 2612-2626
Persistent link: https://www.econbiz.de/10014432506
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The role of cognitive factors in consumers’ perceived value and subscription intention of video streaming platforms : a systematic literature review
Wu, Tong; Jiang, Nan; Jayakumar, Thivashini; Chen, Mobai - In: Cogent business & management 11 (2024) 1, pp. 1-23
This study reviews the literature to determine how cognitive factors affect consumers’ value perception and video streaming platform subscription intentions. This study analyses 20 Scopus and Web of Science peer-reviewed articles to examine the complex relationship between cognitive factors,...
Persistent link: https://www.econbiz.de/10014526504
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Subscription intentions for ChatGPT plus : a look at user satisfaction and self-efficacy
Jo, Hyeon - In: Marketing intelligence & planning 42 (2024) 6, pp. 1052-1073
Persistent link: https://www.econbiz.de/10015056947
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How users approach novel media products : brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market
Rahe, Vanessa; Buschow, Christopher; Schlütz, Daniela - In: Journal of media business studies 18 (2021) 1, pp. 45-58
Persistent link: https://www.econbiz.de/10012440226
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How ethical and political identifications drive adaptive behavior in the digital piracy context
Miocevic, Dario; Milakovic, Ivana Kursan - In: Business ethics, the environment & responsibility 32 (2023) 1, pp. 256-273
Persistent link: https://www.econbiz.de/10013471934
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Impacto del COVID-19 en la Industria Cinematográfica : Inversión e Innovación en los servicios de Streaming
Fozap, Francis Magloire Peujio; Bastiere Rocas, Alexis; … - In: Análisis económico 38 (2023) 99, pp. 195-210
Persistent link: https://www.econbiz.de/10014457746
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Frontiers: pirating foes or creative friends? : effects of user-generated condensed clips on demand for streaming services
Yang, Guangxin; Zhang, Yingjie; Liu, Hongju - In: Marketing science 43 (2024) 3, pp. 469-478
Persistent link: https://www.econbiz.de/10014529237
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File sharing and film revenues : estimates of sales displacement at the box office
McKenzie, Jordi; Walls, W. David - In: The B.E. journal of economic analysis & policy 16 (2016) 1, pp. 25-57
Persistent link: https://www.econbiz.de/10011430150
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Competing with piracy : a multichannel sequential search approach
Geng, Xianjun; Lee, Young-jin - In: Journal of management information systems : JMIS 30 (2013/14) 2, pp. 159-184
Persistent link: https://www.econbiz.de/10010243631
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Gender and digital privacy : examining determinants of attitude toward digital piracy among youths in an emerging market
Tjiptono, Fandy; Arli, Denni; Viviea - In: International journal of consumer studies 40 (2016) 2, pp. 168-178
Persistent link: https://www.econbiz.de/10011488459