Jayakumar, Tulsi; Das, Krishnakoli; Srivastava, Neelesh - In: Journal of Business Strategy 40 (2019) 5, pp. 28-38
Purpose: This paper aims to understand how non-governmental organisations (NGOs) can use design thinking (DT) as a strategic tool to improve organisational and societal outcomes. Design/methodology/approach: The paper applies a case study design. Building on in-depth interviews with senior...