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Consumer behaviour
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Sharma, Piyush
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9
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Journal of business research : JBR
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Gender in Management: An International Journal
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ECONIS (ZBW)
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RePEc
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1
Impact of frontline service employees' acculturation behaviours on customer satisfaction and commitment in intercultural service encounters
Gaur, Sanjaya Singh
;
Sharma, Piyush
;
Herjanto, Halimin
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
6
,
pp. 1105-1121
Persistent link: https://www.econbiz.de/10011811524
Saved in:
2
Validation of the celebrity endorsers' credibility scale in Indian context
Gaur, Sanjaya Singh
;
Pathak, Shalini
;
Deeksha Singh
- In:
Advertising and communication : proceedings 4th …
,
(pp. 294-300)
.
2005
Persistent link: https://www.econbiz.de/10003353835
Saved in:
3
Relational impact of service providers' interaction behavior in healthcare
Gaur, Sanjaya Singh
;
Xu, Yingzi
;
Quazi, Ali
;
Nandi, Swathi
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10008989020
Saved in:
4
Does buyer-seller similarity affect buyer satisfaction with the seller firm?
Gaur, Sanjaya Singh
;
Herjanto, Halimin
;
Bathula, Hanoku
- In:
The international review of retail, distribution and …
22
(
2012
)
3
,
pp. 315-335
Persistent link: https://www.econbiz.de/10009571533
Saved in:
5
Ohanian's celebrity endorsers' credibility scale : evaluation and validation in the context of an emerging economy
Gaur, Sanjaya Singh
;
Tiwari, Shalini Pathak
;
Bathula, Hanoku
- In:
International journal of Indian culture and business …
5
(
2012
)
2
,
pp. 152-161
Persistent link: https://www.econbiz.de/10009549625
Saved in:
6
Market orientation and manufacturing performance of Indian SMEs : moderating role of firm resources and environmental factors
Gaur, Sanjaya Singh
;
Vasudevan, Hari
;
Gaur, Ajai S.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1172-1193
Persistent link: https://www.econbiz.de/10009267033
Saved in:
7
Environmental and firm level influences on inter-organizational trust and SME performance
Gaur, Ajai S.
;
Mukherjee, Debmalya
;
Gaur, Sanjaya Singh
; …
- In:
Journal of management studies : JMS
48
(
2011
)
8
,
pp. 1752-1781
Persistent link: https://www.econbiz.de/10009490392
Saved in:
8
An empirical investigation of customer dependence in interpersonal buyer-seller relationships
Waheed, Kareem Abdul
;
Gaur, Sanjaya Singh
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 102-124
Persistent link: https://www.econbiz.de/10009492368
Saved in:
9
Top global firms' use of brand profile pages on SNS for marketing communication
Gaur, Sanjaya Singh
;
Saransomrurtai, Chayanin
; …
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 316-340
Persistent link: https://www.econbiz.de/10011432435
Saved in:
10
Does relational paradigm lead to staff commitment : evidence from Indian centres
Gaur, Sanjaya Singh
;
Goswami, Manish
;
Quazi, Ali
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 287-302
Persistent link: https://www.econbiz.de/10011280170
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