Over half of all shopping journeys start with the mobile channel. In particular, the presence of a branded mobile app significantly influences shopping across channels. However, a majority of app users decrease app usage or even abandon an app, in part, due to app service failure(s). Do app...

Mobile APP develops very rapidly, while, different from some fixed contexts using traditional products, people can use the mobile applications anytime, anywhere. This paper combined the reference literature with the current situation of APP market, built a model of using mobile APP named...

Mobile Messaging Apps (MMAs) such as WhatsApp, Facebook Messenger, LINE, Signal or Snapchat are used by many consumers next to the traditional electronic communication services (ECS) SMS texting and phone calls. While with ECS the idea of full end-to-end interoperability is one of the key...