How many, how often, and how new? : a multivariate profiling of mobile app users
Year of publication: |
September 2017
|
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Authors: | Liu, Feng ; Zhao, Shaoqiong ; Li, Yang |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 38.2017, p. 71-80
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Subject: | App users | Mobile marketing | RFM analysis | Multivariate model | Bayesian estimation | Household production theory | USA | United States | Mobile Marketing | Mobile Anwendung | Mobile application | Theorie | Theory | Mobile Business | Mobile business |
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