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The emergence of B2B omni-channel marketing in the digital era : a systematic literature review
Hayes, Órla; Kelliher, Felicity - In: The journal of business & industrial marketing 37 (2022) 11, pp. 2156-2168
Persistent link: https://www.econbiz.de/10013455392
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B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav; Lastuvka, Igor - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
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Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri; Mero, Joel; Siutla, Lotta; Jaakkola, Elina - In: Industrial marketing management : the international … 105 (2022), pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
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Marketing channel transformation in Italian SMEs
Cantù, Chiara; Martinelli, Elisa Martina; Tunisini, … - In: International journal of globalisation and small … 13 (2022) 2, pp. 147-163
Persistent link: https://www.econbiz.de/10014311955
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Examining the functionality of digital platform capability in driving B2B firm performance : evidence from emerging market
Liu, Longjun; Long, Jing; Fan, Qing; Wan, Wenhai; Liu, … - In: The journal of business & industrial marketing 38 (2023) 9, pp. 1941-1957
Persistent link: https://www.econbiz.de/10014333366
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Redefining marketing rules through smart devices
Bathla, Devesh; Ahuja, Raina - In: Enhancing customer engagement through location-based …, (pp. 217-229). 2023
Persistent link: https://www.econbiz.de/10014281921
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Does market orientation promote enterprise digital innovation? : based on the survey data of China's digital core industries
Zhao, Yinyin; Peng, Benhong; Iqbal, Kashif; Wan, Anxia - In: Industrial marketing management : the international … 109 (2023), pp. 135-145
Persistent link: https://www.econbiz.de/10014282231
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Marketing in the metaverse
Sawhney, Mohanbir S. - In: Kellogg on marketing : the marketing faculty of the …, (pp. 261-278). 2023
Persistent link: https://www.econbiz.de/10014283180
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Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin; Kiefer, Jasmin; Schubach, Sebastian; … - In: Journal of business research : JBR 163 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634