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Digital Marketing in the Automotive Electronics Industry : Redefining Customer Experience through Digital Customer Engagement

Schneider, Uli (ed.); Hoika, Jürgen (ed.) - 2023

PART 1: Understanding Digital Marketing in the Automotive Semiconductor Industry -- Chapter 1. Opportunities of and … Necessities for a Digital Transformation in Sales and Marketing in a Leading Electronics Company -- Chapter 2. Digital Customer … digital marketing approaches in the automotive electronics market -- Chapter 4. Overcoming Barriers to Digital Marketing in …

Persistent link: https://www.econbiz.de/10014289545

Digitalizing customer journeys in B2B markets

Lundin, Lisa; Kindström, Daniel - In: Journal of business research : JBR 157 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014229582

Turning digital technology to immersive marketing strategy : a strategic perspective on flexibility, agility and adaptability for businesses

Kritcha Yawised; Darlin Apasrawirote; Maneerut Chatrangsan - In: Journal of entrepreneurship in emerging economies 16 (2024) 3, pp. 742-766

Persistent link: https://www.econbiz.de/10014525420

Special issue: digitalization and its impact on contemporary marketing strategies and practices

Cham Tat Huei (ed.); Cheah, Jun-Hwa (ed.); … - 2022

Persistent link: https://www.econbiz.de/10013258373

Media and entertainment industry management : how to integrate business and management with creativity and imagination

Ryu, Sunghan - 2024

Overview of media and entertainment industry -- Marketing management -- Digital business and management -- New business …

Persistent link: https://www.econbiz.de/10014562768

Optimizing retail pharmacy success : the role of multichannel marketing strategies

Wick, Alexander; Koczian, Bernhard; Králiková, Kristína - In: Administrative Sciences : open access journal 14 (2024) 9, pp. 1-17

This study focuses on the effect of multichannel marketing communication in retail pharmacies to establish customer … preference for various marketing communication channels. As part of the study, the quantitative analysis of the publications … of marketing using multiple channels in retail pharmacy and the healthcare-associated fields. The studies identified that …

Persistent link: https://www.econbiz.de/10015072717

Network Is Your Customer : Five Strategies to Thrive in a Digital Age

Rogers, David L. - 2014

Intro -- Contents -- Preface -- Acknowledgments -- How to Read This Book -- PART I: A New Model for Customers in the Digital Age -- CHAPTER 1: The Customer Network Revolution -- CHAPTER 2: Network Science and Lessons for Business -- PART II: Five Strategies to Thrive with Customer Networks --...

Persistent link: https://www.econbiz.de/10012681733

Digital marketing capability : the mystery of business capabilities

Darlin Apasrawirote; Kritcha Yawised; Paisarn Muneesawang - In: Marketing intelligence & planning 40 (2022) 4, pp. 477-496

Persistent link: https://www.econbiz.de/10013393452

Should SMEs diversify their global destinations? : the role of market insights and digital transformation

Luu Tien Dung - In: Marketing intelligence & planning 42 (2024) 3, pp. 438-458

Persistent link: https://www.econbiz.de/10015056878

Promoting tourism business through digital marketing in the new normal era : a sustainable approach

Deb, Santus Kumar; Nafi, Shohel Md.; Valeri, Marco - In: European journal of innovation management 27 (2024) 3, pp. 775-799

Persistent link: https://www.econbiz.de/10014501227