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A marketing perspective on the rise of China : monopoly, politics and value
Collins, Neil; Butler, Patrick - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 269-288
Persistent link: https://www.econbiz.de/10010512571
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Analysis of territories marketing activities among small and medium business : a bibliometric analysis
Khomenko, Liliia; Rosokhata, Anna; Jasnikowski, Adam - In: Marketing i menedžment innovacij : m&mi (2021) 4, pp. 184-195
Persistent link: https://www.econbiz.de/10013163104
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Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa; Rashid, Sumayya - In: Developing digital marketing : relationship perspectives, (pp. 87-101). 2021
Persistent link: https://www.econbiz.de/10012585842
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Harry's most important work
Hyde, Fran - In: Marketing theory 20 (2020) 2, pp. 211-218
Persistent link: https://www.econbiz.de/10012230861
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Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
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Understanding the market in digital environment : a sensemaking framework for marketing strategy
Pinarbasi, Fatih; Kircova, Ibrahim - In: Strategic outlook in business and finance innovation : …, (pp. 185-194). 2021
Persistent link: https://www.econbiz.de/10012508991
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Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
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Corporate fashion and circular economy : how to manage ethical challenges in marketing of B2B textiles
Sönnichsen, Sönnich Dahl - In: Creating a sustainable competitive position : ethical …, (pp. 33-57). 2023
Persistent link: https://www.econbiz.de/10014455189
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Review of studies on digital transaction platforms in marketing journals
Hänninen, Mikko - In: The international review of retail, distribution and … 30 (2020) 2, pp. 164-192
Persistent link: https://www.econbiz.de/10012209864