Traditional and Digital Marketing -- Creating Digital Value -- Customer Relationship Management and Digital Tools … -- Online Consumer Behaviour -- Social Media and Marketing -- Brand Building in the Digital Age -- Digital Marketing Strategy … -- Digital Marketing Tools and Technologies -- Trends in Digital Marketing. …

Marketing in a Digital Worldconsists of nine essays on how the digital revolution has affected marketing theory and … practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both … scholars and managers seeking to enhance their understanding of marketing in a digital world. …

von Organisationen -- Digitale Disruption des Marketings und der Customer Journey -- Digitalisierung der Vertriebskanäle … in B2C und B2B -- Anwendung von Technologien und Analytics zur Digitalisierung von Managementfunktionen. …Dieses Buch erläutert die für Wachstum und Wettbewerbsfähigkeit entscheidenden Hebel der Digitalisierung für …

In Marketing 5.0, the celebrated promoter of the »Four P's of Marketing« Philip Kotler, explains how marketers can use …Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics … necessary to understand modern marketing, including: …