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A digitally enabled circular economy for mitigating food waste : understanding innovative marketing strategies in the context of an emerging economy

Souza, Michele de; Pereira, Giancarlo Medeiros; … - In: Technological forecasting & social change : an … 173 (2021), pp. 1-14

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Digitalization and its impact on contemporary marketing strategies and practices

Cham Tat Huei; Jun-Hwa Cheah; Memon, Mumtaz Ali; … - In: Journal of marketing analytics : JMA 10 (2022) 2, pp. 103-105

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In search of the next nexus : a maturing field for fashion research in the digital age

Voyer, Benjamin G.; Ko, Eunju - In: Journal of business research : JBR 134 (2021), pp. 375-377

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The degree of SMEs digitalization in the context of the European digital united market

Iuga, Iulia Cristina - In: Handbook of research on IoT, digital transformation, …, (pp. 44-76). 2021

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Digital marketing and digital retail strategies in the luxury sector : critical factors and opportunities

Colella, Giuseppe; Amatulli, Cesare - In: Handbook of research on IoT, digital transformation, …, (pp. 112-129). 2021

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Implications of the COVID-19 pandemic on market orientation in retail banking

Haapio, Hannele; Mero, Joel; Karjaluoto, Heikki; … - In: Journal of financial services marketing 26 (2021) 4, pp. 205-214

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Inscribing value on business model innovations : insights from industrial projects commercializing disruptive digital innovations

Simmons, Geoffrey; Palmer, Mark; Truong, Yann - In: Industrial marketing management : the international … 42 (2013) 5, pp. 744-754

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Market orientation in digital entrepreneurship : advantages and challenges in a Web 2.0 networked world

Hair, Neil; Wetsch, Lyle R.; Hull, Clyde Eiríkur; … - In: International journal of innovation and technology … 9 (2012) 6, pp. 1-18

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Marketing Innovations in the Automotive Industry : Meeting the Challenges of the Digital Age

Candelo, Elena - 2019

electronic and software age: a rapidly evolving landscape -- Part 4 The Digital Age: the changing face of marketing …This book proposes that, within the automotive industry, revised marketing principles and innovative marketing … starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of …

Persistent link: https://www.econbiz.de/10012398484

Key components of a digital marketing strategy

Kannan, P. K. - In: The Routledge companion to strategic marketing, (pp. 231-244). 2021

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