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The effect of superstar software on hardware sales in system markets
Binken, Jeroen L. G.; Stremersch, Stefan - In: Journal of marketing 73 (2009) 2, pp. 88-104
Persistent link: https://www.econbiz.de/10003820608
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The effect of superstar software on hardware sales in system markets
Binken, Jeroen L.G. (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003721329
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Halo or cannibalization? : how new software entrants impact sales of incumbent software in platform markets
Allen, B. J.; Gretz, Richard T.; Houston, Mark B.; … - In: Journal of marketing 86 (2022) 3, pp. 59-78
Persistent link: https://www.econbiz.de/10013258849
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Mixed bundling in two-sided markets in the presence of installed base effects
Chao, Yong; Derdenger, Timothy - In: Management science : journal of the Institute for … 59 (2013) 8, pp. 1904-1926
Persistent link: https://www.econbiz.de/10009788939
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Beyond the more the merrier : the variety effect and consumer heterogeneity in system markets
Sun, Li; Rajiv, Surendra; Chu, Junhong - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 261-275
Persistent link: https://www.econbiz.de/10011527084
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Software piracy and outsourcing in two-sided markets
Ishihara, Masakazu; Muller, Eitan - In: Quantitative marketing and economics : QME 18 (2020) 1, pp. 61-124
Persistent link: https://www.econbiz.de/10012230260
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Applications barrier to entry and exclusive vertical contracts in platform markets
Prieger, James E.; Hu, Wei-min - In: Economic inquiry : journal of the Western Economic … 50 (2012) 2, pp. 435-452
Persistent link: https://www.econbiz.de/10009577547
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Applications Barriers to Entry and Exclusive Vertical Contracts in Platform Markets
Prieger, James E.; Hu, Wei-Min - 2014
. Theory suggests that exclusive contracts in vertical relationships between the platform provider and software supplier can … the indirect network effects from software. We find that although network effects are present, the marginal exclusive game … a market structure dominated by one system protected by a hedge of complementary software. Our investigation suggests …
Persistent link: https://www.econbiz.de/10014047965
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Analyzing pricing strategies for online services with network effects
Pang, Min-seok; Etzion, Hila - In: Information systems research : ISR 23 (2012) 4, pp. 1364-1377
Persistent link: https://www.econbiz.de/10009718035