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To think or not to think : the effect of cognitive deliberation on the influence of injunctive versus descriptive social norms
Melnyk, Vladimir; Herpen, Erica van; Fischer, Arnout R. H. - In: Psychology & marketing 28 (2011) 7, pp. 709-729
Persistent link: https://www.econbiz.de/10009241994
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Body and mind : mindfulness helps consumers to compensate for prior food intake by enhancing the responsiveness to physiological cues
Veer, Evelien van de; Herpen, Erica van; Trijp, Hans van - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 783-803
Persistent link: https://www.econbiz.de/10011435797
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Regulatory fit effects for injunctive versus descriptive social norms : evidence from the promotion of sustainable products
Melnyk, Vladimir; Herpen, Erica van; Fischer, Arnout R. H. - In: Marketing letters : a journal of research in marketing 24 (2013) 2, pp. 191-203
Persistent link: https://www.econbiz.de/10009742800
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Partially green, wholly deceptive? : how consumers respond to (in)consistently sustainable packaged products in the presence of sustainability claims
Steenis, Nigel D.; Herpen, Erica van; Lans, Ivo A. van der - In: Journal of advertising 52 (2023) 2, pp. 159-178
Persistent link: https://www.econbiz.de/10014233789
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Variety seeking in consumption behavior : a review
Trijp, Hans van - 1989
Persistent link: https://www.econbiz.de/10000782109
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Consumers' appreciation of regional certification labels : a Pan-European study
Ittersum, Koert van; Meulenberg, Mathias T. G.; Trijp, … - In: Journal of agricultural economics 58 (2007) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10003409697
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A-priori and post-hoc segmentation in the design of healthy eating campaigns
Kazbare, Laura; Trijp, Hans van; Eskildsen, Jacob Kjær - In: Journal of marketing communications 16 (2010) 1/2, pp. 21-45
Persistent link: https://www.econbiz.de/10003952921
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The validity of attribute-importance measurement : a review
Ittersum, Koert van; Pennings, Joost M. E.; Wansing, Brian - In: Journal of business research : JBR 60 (2007) 11, pp. 1177-1190
Persistent link: https://www.econbiz.de/10003560918
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Markets, marketing and developing countries : where we stand and where we are heading
Trijp, Hans van (ed.);  … - 2010
Persistent link: https://www.econbiz.de/10003983414
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Heterogeneity in consumer perceptions of the animal friendliness of broiler production systems
Jonge, Janneke de; Trijp, Hans van - In: Food policy : economics planning and politics of food … 49 (2014) 1, pp. 174-185
Persistent link: https://www.econbiz.de/10011285544