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Assortment variety : attribute- versus product-based

Herpen, Erica van; Peters, Rik - 2000

Persistent link: https://www.econbiz.de/10001491049

Oversized area indications on bonus packs fail to affect consumers' transactional decisions : more experimental evidence on the Mars case

Purnhagen, K. P.; Herpen, Erica van; Kamps, S.; Michetti, F. - In: Journal of consumer policy : consumer issues in law, … 44 (2021) 3, pp. 385-406

Persistent link: https://www.econbiz.de/10012618249

The influence of service employees and other customers on customer unfriendliness : a social norms perspective

Albrecht, Arne Keno; Walsh, Gianfranco; Brach, Simon; … - In: Journal of the Academy of Marketing Science 45 (2017) 6, pp. 827-847

Persistent link: https://www.econbiz.de/10011779535

Can bonus packs mislead consumers? : a demonstration of how behavioural consumer research can inform unfair commercial practices law on the example of the ECJ's Mars judgement

Purnhagen, Kai; Herpen, Erica van - In: Journal of consumer policy : consumer issues in law, … 40 (2017) 2, pp. 217-234

Persistent link: https://www.econbiz.de/10011786358

How do nutritional warning labels affect prices?

Pachali, Max J.; Kotschedoff, Marco J. W.; Lin, Arjen van; … - In: Journal of marketing research 60 (2023) 1, pp. 92-109

Persistent link: https://www.econbiz.de/10013474554

Does cash really mean trash? : an empirical investigation into the effect of retailer price promotions on household food waste

Lin, Arjen van; Aydinli, Aylin; Bertini, Marco; Herpen, … - In: Journal of consumer research : JCR ; an … 50 (2023) 4, pp. 663-682

Persistent link: https://www.econbiz.de/10014444175

The impact of social vs environmental sustainability information disclosure on consumer choice of delivery time with varying sustainability concerns

Nguyen Quoc Viet; Leeuw, Sander de; Herpen, Erica van - In: International journal of physical distribution and … 53 (2023) 11, pp. 26-52

Persistent link: https://www.econbiz.de/10014466337

To think or not to think: The effect of cognitive deliberation on the influence of injunctive versus descriptive social norms

Melnyk, Vladimir; Herpen, Erica van; Fischer, Arnout R.H.; … - In: Psychology & marketing 28 (2011) 7, pp. 709-730

Persistent link: https://www.econbiz.de/10009134501

The relationship between in-store marketing and observed sales of sustainable products

Nierop, Erjen van; Herpen, Erica van; Sloot, Laurens - Faculteit Economie en Bedrijfskunde, Rijksuniversiteit … - 2011

To stimulate sales of sustainable products, retailers need to know whether their in-store instruments effectively influence their market shares. This study uses actual sales data and a multilevel modeling approach to describe the market shares of sustainable brands according to price level,...

Persistent link: https://www.econbiz.de/10011271535

Research Notes - The Variety of an Assortment: An Extension to the Attribute-Based Approach - An attribute-based approach to variety can lead to an improved prediction of consumers...

Herpen, Erica van; Pieters, Rik - In: Marketing science : the marketing journal of the … 21 (2002) 3, pp. 331-341

Persistent link: https://www.econbiz.de/10006893272