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Six-second advertisements on t...
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Werbewirkung
7,881
Advertising effects
7,656
Werbung
3,785
Advertising
3,743
Konsumentenverhalten
3,551
Consumer behaviour
3,536
Online-Marketing
2,102
Internet marketing
2,092
Markenführung
1,131
Brand management
1,130
Markenimage
968
Brand image
956
Fernsehwerbung
804
Television advertising
798
United States
687
USA
684
Social Web
615
Social web
614
Theorie
580
Theory
564
Deutschland
522
Brand
507
Markenartikel
505
Germany
497
Marketingmanagement
467
Marketing management
464
Emotion
449
Celebrity endorsement
441
Celebrity-Werbung
441
Werbepsychologie
425
Psychology of advertising
414
Zielgruppe
379
Target group
375
advertising
351
Experiment
315
Wahrnehmung
269
Perception
265
Viral marketing
258
Virales Marketing
258
Children
255
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Undetermined
2,855
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1,380
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Article
6,016
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2,296
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27
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1
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Sammelwerk
82
Case study
52
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40
Bibliografie enthalten
39
Bibliography included
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34
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26
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24
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Sammlung
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7,248
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Author
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Pelsmacker, Patrick de
60
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
34
Dens, Nathalie
33
Eisend, Martin
33
Diehl, Sandra
28
Wilbur, Kenneth C.
27
Bellman, Steven
25
Septianto, Felix
25
Reijmersdal, Eva A. van
23
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Huber, Frank
21
Nilssen, Tore
21
Yoon, Hye Jin
21
Pauwels, Koen
20
Sørgard, Lars
20
Varan, Duane
20
Rosengren, Sara
19
Stafford, Marla Royne
19
Chang, Chingching
18
Dahlén, Micael
18
Hudders, Liselot
18
Kind, Hans Jarle
18
Yoon, Sukki
18
Mueller, Barbara
17
Nufer, Gerd
17
Romaniuk, Jenni
17
Chan, Kara
16
Geuens, Maggie
16
Gröppel-Klein, Andrea
16
Matthes, Jörg
16
Muehling, Darrel D.
16
Phau, Ian
16
Roy, Subhadip
16
Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
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National Bureau of Economic Research
25
Springer Fachmedien Wiesbaden
21
Deutsche Werbewissenschaftliche Gesellschaft
5
Fachhochschule Reutlingen / European School of Business
5
Erasmus Research Institute of Management
4
IP Deutschland GmbH <Köln>
4
Technische Universität Braunschweig
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
Nomos Verlagsgesellschaft
3
Peter Lang GmbH
3
Shaker Verlag
3
Springer Gabler <Firma>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Universitetet i Oslo / Økonomisk institutt
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Books on Demand GmbH <Norderstedt>
2
European Advertising Academy
2
Helmut-Schmidt-Universität
2
Herbert von Halem Verlag
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
OECD
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Advertising Effectiveness Research Forum <1998>
1
Agricultural and Applied Economics Association - AAEA
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
BLM-Symposion Medienrecht <15., 2015, München>
1
Bayerische Landeszentrale für Neue Medien
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
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Published in...
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Journal of advertising research
306
Journal of advertising : official publication of the American Academy of Advertising
242
International journal of advertising : the quarterly review of marketing communications
220
Journal of business research : JBR
210
International journal of advertising : the review of marketing communications
198
Journal of marketing communications
192
Journal of promotion management : JPM
124
Psychology & marketing
123
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
67
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
63
Journal of current issues and research in advertising : JCIRA
60
Health marketing quarterly
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
SpringerLink / Bücher
51
Marketing : ZFP ; journal of research and management
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
Asia Pacific journal of marketing and logistics
36
International journal of hospitality management
35
Journal of marketing
35
Journal of global marketing
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
The journal of consumer marketing
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of international consumer marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
31
Marketing intelligence & planning
31
Journal of the Academy of Marketing Science
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
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ECONIS (ZBW)
8,152
USB Cologne (EcoSocSci)
122
EconStor
41
RePEc
13
OLC EcoSci
6
USB Cologne (business full texts)
2
BASE
2
ArchiDok
1
Other ZBW resources
1
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1
Effectiveness of advertising formats in television
Martin-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
Saved in:
2
Socio-economic factors and impact of television advertising on children in the Middle East
Nassar, Mohamed A.
;
Abou Seido, Noor O.
;
Al Zain, …
- In:
Middle East journal of management : MEJM
2
(
2015
)
3
,
pp. 195-211
Persistent link: https://www.econbiz.de/10011503521
Saved in:
3
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
4
2017 Wagner Prize finalist Carbajal et al./Turner Broadcasting System
Labe, Russell P.
;
Milne, R. John
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
5
,
pp. 402
Persistent link: https://www.econbiz.de/10011950468
Saved in:
5
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
6
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
Saved in:
7
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
8
Perception of television advertising from China's young generation
Li, Lijie
;
Scaringella, Laurent
- In:
The journal of applied business research
30
(
2014
)
4
,
pp. 1031-1052
Persistent link: https://www.econbiz.de/10010400629
Saved in:
9
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
10
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
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