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Six-second advertisements on t...
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Werbewirkung
8,028
Advertising effects
7,801
Werbung
3,865
Advertising
3,824
Konsumentenverhalten
3,658
Consumer behaviour
3,642
Online-Marketing
2,159
Internet marketing
2,149
Markenführung
1,163
Brand management
1,162
Markenimage
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Fernsehwerbung
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Television advertising
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Marketingmanagement
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Emotion
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Werbepsychologie
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Psychology of advertising
412
Zielgruppe
382
Target group
378
advertising
363
Experiment
325
Wahrnehmung
273
Perception
270
Viral marketing
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Virales Marketing
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Product placement
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Undetermined
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Thesis
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Collection of articles of several authors
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Sammelwerk
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Case study
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Fallstudie
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Bibliography included
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Pelsmacker, Patrick de
60
Gierl, Heribert
56
Esch, Franz-Rudolf
37
Bauer, Hans H.
34
Dens, Nathalie
33
Eisend, Martin
32
Diehl, Sandra
28
Septianto, Felix
27
Wilbur, Kenneth C.
27
Bellman, Steven
26
Reijmersdal, Eva A. van
26
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Huber, Frank
21
Nilssen, Tore
21
Pauwels, Koen
20
Stafford, Marla Royne
20
Sørgard, Lars
20
Varan, Duane
20
Yoon, Hye Jin
20
Dahlén, Micael
19
Rosengren, Sara
19
Chang, Chingching
18
Hudders, Liselot
18
Kind, Hans Jarle
18
Yoon, Sukki
18
Gröppel-Klein, Andrea
17
Mueller, Barbara
17
Nufer, Gerd
17
Romaniuk, Jenni
17
Chan, Kara
16
Geuens, Maggie
16
Matthes, Jörg
16
Muehling, Darrel D.
16
Phau, Ian
16
Roy, Subhadip
16
Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
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National Bureau of Economic Research
26
Springer Fachmedien Wiesbaden
21
Deutsche Werbewissenschaftliche Gesellschaft
5
Fachhochschule Reutlingen / European School of Business
5
Erasmus Research Institute of Management
4
IP Deutschland GmbH <Köln>
4
Technische Universität Braunschweig
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
Nomos Verlagsgesellschaft
3
Peter Lang GmbH
3
Shaker Verlag
3
Springer Gabler <Firma>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Universitetet i Oslo / Økonomisk institutt
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Books on Demand GmbH <Norderstedt>
2
European Advertising Academy
2
Helmut-Schmidt-Universität
2
Herbert von Halem Verlag
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
OECD
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Advertising Effectiveness Research Forum <1998>
1
Agricultural and Applied Economics Association - AAEA
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
BLM-Symposion Medienrecht <15., 2015, München>
1
Bayerische Landeszentrale für Neue Medien
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
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Journal of advertising research
311
Journal of advertising : official publication of the American Academy of Advertising
242
International journal of advertising : the quarterly review of marketing communications
220
Journal of business research : JBR
211
International journal of advertising : the review of marketing communications
202
Journal of marketing communications
195
Psychology & marketing
127
Journal of promotion management : JPM
124
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
International journal of internet marketing and advertising : IJIMA
70
European journal of marketing : EJM
69
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
63
Journal of current issues and research in advertising : JCIRA
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Health marketing quarterly
52
Marketing : ZFP ; journal of research and management
51
SpringerLink / Bücher
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
Young consumers : insight and ideas for responsible marketers
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Marketing intelligence & planning
39
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Asia Pacific journal of marketing and logistics
36
International journal of hospitality management
36
Journal of marketing
35
Journal of global marketing
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
The journal of consumer marketing
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of international consumer marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
31
Journal of the Academy of Marketing Science
31
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
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ECONIS (ZBW)
8,300
USB Cologne (EcoSocSci)
122
EconStor
42
RePEc
13
Other ZBW resources
9
OLC EcoSci
6
USB Cologne (business full texts)
2
BASE
2
ArchiDok
1
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101
Advertising creativity and repetition : recall, wearout and wearin effects
Lehnert, Kevin
;
Till, Brian
;
Carlson, Brad D.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 211-231
Persistent link: https://www.econbiz.de/10009757965
Saved in:
102
Using internet behavior to deliver relevant television commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
Saved in:
103
The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina
;
Pandelaere, Mario
;
Van Kerckhove, Anneleen
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
Saved in:
104
Detecting pod position effects in the context of multi-segment sport programs : implications from four Super Bowl broadcasts
Jeong, Yongick
;
Tran, Hai
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10010355399
Saved in:
105
Buy what is advertised on television? : evidence from bans on child-directed food advertising
Huang, Rui
;
Yang, Muzhe
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
Saved in:
106
The typicality and accessibility of consumer attitudes toward television advertising : implications for the measurement of attitudes toward advertising in general
Jin, Hyun Seung
;
Lutz, Richard J.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 343-357
Persistent link: https://www.econbiz.de/10010230056
Saved in:
107
The impact of violent humor on advertising success : a gender perspective
Swani, Kunal
;
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
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108
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
109
What's on TV? : the impact of brand image and celebrity credibility on television consumption from an ingredient branding perspective
Lis, Bettina
;
Post, Martin
- In:
JMM : the international journal on media management
15
(
2013
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10010244915
Saved in:
110
Leveraging synergy and emotion in a multi-platform world : a neuroscience-informed model of engagement
Steele, Audrey
;
Jacobs, Devra
;
Siefert, Caleb
;
Rule, Randall
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 417-430
Persistent link: https://www.econbiz.de/10010245518
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