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The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.; Stremersch, Stefan - In: Journal of marketing research 58 (2021) 2, pp. 299-320
Persistent link: https://www.econbiz.de/10012492707
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TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja; Tucker, Catherine; Zhang, Xu - In: Journal of marketing research 61 (2024) 2, pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
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Ad typicality judgments in the processing of creative television ads
Peterson, Mark; Malhotra, Naresh K. - In: International journal of advertising : the review of … 42 (2023) 2, pp. 288-316
Persistent link: https://www.econbiz.de/10014234025
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Investigating the impact of television advertising and eWOM on brand equity creation
Ruzzier, Maja Konečnik; Petek, Nusa - In: Market : review for marketing theory and practice 34 (2022) 2, pp. 127-143
Persistent link: https://www.econbiz.de/10013535721
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Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann; Smith, Katherine Taken; Smith, L. … - In: International journal of sport management and marketing … 23 (2023) 4, pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
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How effective is colour television advertising? A report prepared for the BBTA
Twyman, William Anthony - 1969
Persistent link: https://www.econbiz.de/10000617025
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Advertising in radio and television broadcasts
Knitel, H. G. (contributor) - 1982
Persistent link: https://www.econbiz.de/10000422280
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Food for thought : shouldn't we actually target food advertising more towards kids and not less?
Strachan, Juliet; Pavie-Latour, Vincent - In: International journal of market research : JMRS ; the … 50 (2008) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10003714056
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Werbung im thematisch passenden Medienkontext : theoretische Grundlagen und empirische Befunde am Beispiel von Fernsehwerbung
Sieglerschmidt, Sebastian - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003729346
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The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of advertising research 48 (2008) 3, pp. 352-362
Persistent link: https://www.econbiz.de/10003768832