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Jaikumar, Saravana
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ECONIS (ZBW)
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Marketplace literacy education and coping behaviors among subsistence consumer–entrepreneurs during demonetization in India
Viswanathan, Madhubalan
;
Jaikumar, Saravana
;
Sreekumar, Arun
- In:
Journal of Consumer Affairs
55
(
2020
)
1
,
pp. 179-202
Persistent link: https://www.econbiz.de/10012282842
Saved in:
2
Effect of overlapping price ranges on price perception : revisiting the range theory of price perception
Jaikumar, Saravana
;
Sahay, Arvind
-
2016
Persistent link: https://www.econbiz.de/10011428367
Saved in:
3
Does pharmaceutical price regulation result in greater access to essential medicines? : study of the impact of drug price control order on sales volume of drugs in India
Sahay, Arvind
;
Jaikumar, Saravana
-
2016
Persistent link: https://www.econbiz.de/10011428369
Saved in:
4
Conspicuous consumption and income inequality in an emerging economy : evidence from India
Jaikumar, Saravana
;
Sarin, Ankur
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10011312232
Saved in:
5
Celebrity endorsements and branding strategies : event study from India
Jaikumar, Saravana
;
Sahay, Arvind
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 633-645
Persistent link: https://www.econbiz.de/10011481904
Saved in:
6
Are investors ethics agnostic?
Jaikumar, Saravana
;
Pingali, Viswanath
;
Virmani, Vineet
-
2015
Persistent link: https://www.econbiz.de/10010510035
Saved in:
7
Consuming beyond means : debt trap of conspicuous consumption in an emerging economy
Jaikumar, Saravana
;
Sharma, Yukti
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
2
,
pp. 233-249
Persistent link: https://www.econbiz.de/10012515121
Saved in:
8
Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria
;
Singh, Ramendra
;
Jaikumar, Saravana
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
Saved in:
9
Impact of lifestyle diseases on income and household consumption : evidence from an emerging economy
Jaikumar, Saravana
;
Dutta, Shantanu
;
Sood, Neeraj
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10012607839
Saved in:
10
Uncovering the secrets of small family businesses in a developing economy : the unsuspected role of social capital and household income interactions
Jaikumar, Saravana
;
Kumari, Rashmi
-
2021
Persistent link: https://www.econbiz.de/10013170550
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