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The impact of country of origin on context effects in choice
Kim, Moon-Yong; Park, Byung Il - In: International marketing review 34 (2017) 6, pp. 706-734
Persistent link: https://www.econbiz.de/10011799773
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Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar; Chattopadhyay, Tanmay; Mishra, Anubhav - In: Journal of international consumer marketing 36 (2024) 2, pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
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How do customers engage in social media-based brand communities : the moderator role of the brand's country of origin?
Huang, Yu; Zhang, Xu; Zhu, Hong - In: Journal of retailing and consumer services 68 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013366408
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Measuring country of origin effects in online shopping implicitly : a discrete choice analysis approach
Brand, Benedikt; Baier, Daniel - In: International marketing review 39 (2022) 4, pp. 955-983
Persistent link: https://www.econbiz.de/10013396346
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Country of origin effect on purchase intention towards Italian luxury fashion : mediating role of brand perception and social status
Kumar, Sandeep; Gautam, Amit - In: Metamorphosis : a journal of management research 20 (2021) 1, pp. 16-24
Persistent link: https://www.econbiz.de/10013384381
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The role of country of origin image, brand image and eWOM in the intention to receive the Sinopharm vaccine
Ghorbanzadeh, Davood; Muhammad Salman Shabbir - In: Journal of social marketing : JSOCM 13 (2023) 2, pp. 172-193
Persistent link: https://www.econbiz.de/10014311921
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Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor; Zambaldi, Felipe; Guissoni, Leandro Angotti - In: Journal of international marketing 31 (2023) 2, pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
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Integrating country of origin, brand image and halal product knowledge : the case of the South Korean skincare in Indonesia
Mahri, A. Jajang W.; Juliana, Juliana; Monoarfa, Hilda; … - In: Journal of Islamic marketing 15 (2024) 1, pp. 244-259
Persistent link: https://www.econbiz.de/10014451927
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Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John; Godwin, Lynn - In: Journal of international consumer marketing 35 (2023) 5, pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
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Country of origin of manufacture : perceived image and its competitive advantage with a focus on the Indian apparel sector
Garg, Aastha; Mathew, Sibichan K. - In: International journal of Indian culture and business … 30 (2023) 3, pp. 385-397
Persistent link: https://www.econbiz.de/10014443682