? Surprisingly, the empirical evidence on this question is scarce. We use 8 years of weekly scanner price data with over 98 million … price observations to document four findings. First, at the category level, 9-ending prices are usually higher, on average …’ attention to particularly large price cuts during sales, which perhaps conditions the shoppers to associate 9-ending prices with …

? Surprisingly, the empirical evidence on this question is scarce. We use 8 years of weekly scanner price data with over 98 million … price observations to document four findings. First, at the category level, 9-ending prices are usually higher, on average …' attention to particularly large price cuts during sales, which perhaps conditions the shoppers to associate 9-ending prices with …

low. We study whether this belief is justified using scanner price-data with over 98-million observations from a large US … price cuts draws shoppers’ attention to them, and helps to maintain-and-preserve the image of 9-ending prices as bargain …

We study item-pricing laws (which require that each item in a store be individually marked with a price sticker) and … accomplish their mission of preventing all price mistakes. Comparing the costs of item-pricing laws to their benefits, we find …

products that require thorough information on features and price. IT & C products fall into this category, and buyers using … environment. Price and quality are the main criteria in choosing them. Originality of this article is determined by identifying …