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Let virtual creatures stay virtual : tactics to increase trust in virtual influencers

Qu, Ying; Baek, Eunsoo - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 91-108

Persistent link: https://www.econbiz.de/10014475083

Immersive experience and customer responses towards mobile augmented reality applications : the moderating role of technology anxiety

Kim Nhan Vo; Le, Angelina Nhat Hanh; Le Thanh Tam; … - In: Cogent business & management 9 (2022) 1, pp. 1-17

The purpose of this study is to investigate the impact of customer immersive experience on attitude and adoption … anxiety on the relationship between immersive experience on attitude and adoption intention toward MAR apps. A dataset of 322 … used to test the proposed hypotheses. The results show that immersive experience significantly affects attitude and …

Persistent link: https://www.econbiz.de/10014429139

Metaverse marketing : how the metaverse will shape the future of consumer research and practice

Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776

Persistent link: https://www.econbiz.de/10014290859

E-commerce transactions in a virtual environment : virtual transactions

Scarle, Simon; Arnab, Sylvester; Dunwell, Ian; … - In: Electronic commerce research 12 (2012) 3, pp. 379-407

Persistent link: https://www.econbiz.de/10009663889

Exact and Heuristic Methods for Personalized Display Advertising in Virtual Reality Platforms

Kilic, Kemal - 2020

In this paper, motivated from a real problem faced by an online Virtual Reality (VR) platform provider, we study a personalized advertisement assignment problem. In this platform users log in/out and change their virtual locations. A number of advertisers are willing to pay for ad locations to...

Persistent link: https://www.econbiz.de/10012844293

Live graphical computing logic, virtual trees, and visualization

Nourani, Cyrus F. - In: Computing predictive analytics, business intelligence, …, (pp. 227-246). 2020

Persistent link: https://www.econbiz.de/10012055567

Identifying the drivers of shopper attention, engagement, and purchase

Burke, Raymond R.; Leykin, Alex - 2014

Persistent link: https://www.econbiz.de/10010424894

How to strategically choose or combine augmented and virtual reality for improved online experiential retailing

Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507

Persistent link: https://www.econbiz.de/10012817124

Do virtual reality experiments replicate projection bias phenomena? : examining the external validity of a virtual supermarket

De-Magistris, Tiziana; López-Galán, Belinda; Ballco, … - In: Journal of agricultural economics : JAE 73 (2022) 1, pp. 20-34

Persistent link: https://www.econbiz.de/10012821179

Influence of virtual experience immersion, product control, and stimulation on advertising effects

Lin, Hui Fei - In: Journal of global information management 30 (2022) 9, pp. 1-19

Persistent link: https://www.econbiz.de/10012800085