//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Understanding user-generated c...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Relationship marketing
25,939
Beziehungsmarketing
25,264
Social Web
20,293
Social web
20,262
Consumer behaviour
15,390
Konsumentenverhalten
15,325
Online-Marketing
12,934
Internet marketing
12,826
Customer satisfaction
5,993
Kundenzufriedenheit
5,937
Viral marketing
4,806
Virales Marketing
4,786
Electronic Commerce
4,575
Service quality
4,380
Dienstleistungsqualität
4,361
E-commerce
4,334
Brand management
4,333
Markenführung
4,319
Kundenintegration
3,907
Customer integration
3,900
Online-Handel
3,669
Online retailing
3,660
Deutschland
3,539
Germany
3,457
Marketingmanagement
3,146
Marketing management
3,121
Theorie
3,043
Theory
3,030
Brand image
2,945
Markenimage
2,945
Internet
2,716
Soziales Netzwerk
2,677
Social media
2,571
Social network
2,489
Lieferantenmanagement
2,411
Supplier relationship management
2,410
Werbewirkung
2,392
Advertising effects
2,381
USA
2,185
United States
2,158
more ...
less ...
Online availability
All
Undetermined
22,216
Free
10,562
Type of publication
All
Article
41,819
Book / Working Paper
16,928
Journal
64
Other
22
Type of publication (narrower categories)
All
Article in journal
31,365
Aufsatz in Zeitschrift
31,365
Aufsatz im Buch
7,721
Book section
7,721
Graue Literatur
2,761
Non-commercial literature
2,761
Hochschulschrift
2,235
Working Paper
2,174
Arbeitspapier
1,954
Thesis
1,649
Collection of articles of several authors
1,206
Sammelwerk
1,206
research-article
1,090
Case study
1,034
Fallstudie
1,034
Aufsatzsammlung
855
Ratgeber
507
Guidebook
471
Conference paper
384
Konferenzbeitrag
384
Lehrbuch
291
Konferenzschrift
262
Textbook
242
Article
229
Bibliografie enthalten
172
Bibliography included
172
Handbook
155
Handbuch
155
Conference proceedings
144
review-article
136
Collection of articles written by one author
134
Sammlung
134
conceptual-paper
110
review
100
case-report
82
Glossar enthalten
73
Glossary included
73
Reprint
61
Dissertation u.a. Prüfungsschriften
56
Interview
49
more ...
less ...
Language
All
English
48,957
German
9,034
Undetermined
755
French
64
Spanish
34
Polish
31
Italian
21
Romanian
12
Russian
10
Swedish
10
Lithuanian
9
Czech
7
Portuguese
5
Dutch
3
Serbian
3
Danish
2
Finnish
2
Bosnian
1
Croatian
1
Hungarian
1
Multiple languages
1
Slovak
1
Vietnamese
1
more ...
less ...
Author
All
Bruhn, Manfred
136
Homburg, Christian
113
Kumar, V.
88
Huber, Frank
74
Kreutzer, Ralf T.
70
Bauer, Hans H.
67
Piller, Frank T.
67
Verhoef, Peter C.
65
Han, Heesup
63
Hollebeek, Linda D.
58
Herrmann, Andreas
57
Dwivedi, Yogesh Kumar
54
Loureiro, Sandra Maria Correia
53
Skiera, Bernd
53
Wiedmann, Klaus-Peter
53
Walsh, Gianfranco
51
Mattila, Anna S.
49
Füller, Johann
48
Herstatt, Cornelius
48
Palmatier, Robert W.
48
Sabatini, Fabio
47
Stauss, Bernd
47
Thaichon, Park
46
Wirtz, Bernd W.
46
Karjaluoto, Heikki
45
Krafft, Manfred
45
Ruyter, Ko de
44
Vrontis, Demetris
44
Grönroos, Christian
43
Whinston, Andrew B.
43
Ghose, Anindya
42
Gil Saura, Irene
42
Grewal, Dhruv
41
Matzler, Kurt
41
Qiu, Liangfei
41
Stock-Homburg, Ruth
41
Goldfarb, Avi
40
Reichwald, Ralf
40
Hadwich, Karsten
39
Law, Chun Hung Roberts
39
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
220
IGI Global
147
National Bureau of Economic Research
87
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
32
Books on Demand GmbH <Norderstedt>
25
Haufe-Lexware GmbH & Co. KG
22
American Marketing Association
21
Information Resources Management Association
21
Université Paris-Dauphine (Paris IX)
20
Verlag Dr. Kovač
19
Springer-Verlag GmbH
17
Nomos Verlagsgesellschaft
16
Springer Gabler <Firma>
16
OECD
15
Universität Mannheim
15
International Institute of Social and Economic Sciences
14
Technische Universität Dresden
13
Edward Elgar Publishing
12
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
10
Friedrich-Schiller-Universität Jena
10
International Telecommunications Society (ITS)
10
Verlag Franz Vahlen
10
Wiley-VCH
10
Deutscher Dialogmarketing Verband
9
HAL
9
MITP Verlags-GmbH & Co. KG
9
Organisation for Economic Co-operation and Development
9
Springer International Publishing
9
World Bank Group
9
RWTH Aachen
8
World Bank
8
epubli GmbH
8
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
7
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
7
Fachhochschule Reutlingen / European School of Business
7
Fördergesellschaft Marketing an der Universität Augsburg
7
Shaker Verlag
7
Technische Universität Braunschweig
7
ToKnowPress
7
Campus Verlag
6
more ...
less ...
Published in...
All
Journal of business research : JBR
1,238
Journal of retailing and consumer services
852
SpringerLink / Bücher
550
Industrial marketing management : the international journal for industrial and high-tech firms
519
International journal of hospitality management
443
Technological forecasting & social change : an international journal
325
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
301
Tourism management : research, policies, practice
277
The journal of services marketing
273
International journal of internet marketing and advertising : IJIMA
263
Psychology & marketing
248
The journal of business & industrial marketing
238
Journal of travel and tourism marketing
233
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
231
The service industries journal
229
Information systems research : ISR
227
Journal of strategic marketing
224
Journal of marketing
220
Management science : journal of the Institute for Operations Research and the Management Sciences
217
Journal of the Academy of Marketing Science
216
International journal of contemporary hospitality management
210
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
195
Springer eBook Collection
192
Cogent business & management
188
Journal of hospitality marketing & management
186
Journal of marketing management : MM
183
Journal of marketing communications
176
The journal of brand management : an international journal
171
Asia Pacific journal of marketing and logistics
170
Journal of advertising research
169
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
168
The journal of product & brand management
165
International journal of electronic customer relationship management : IJECRM
164
Journal of management information systems : JMIS
164
European journal of marketing : EJM
162
Business horizons
156
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
156
International journal of business information systems : IJBIS
153
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
153
Marketing intelligence & planning
148
more ...
less ...
Source
All
ECONIS (ZBW)
54,961
Other ZBW resources
1,806
RePEc
793
USB Cologne (EcoSocSci)
573
EconStor
537
BASE
124
OLC EcoSci
32
USB Cologne (business full texts)
7
more ...
less ...
Showing
11
-
20
of
58,833
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
12
Consequences of customer engagement behavior : when negative
Facebook
posts have positive effects
Bitter, Sofie
;
Grabner-Kräuter, Sonja
- In:
Electronic markets : the international journal on …
26
(
2016
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10011666804
Saved in:
13
User-generated content behaviour of the dissatisfied service customer
Presi, Caterina
;
Saridakis, Charalampos
;
Hartmans, Susanna
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1600-1625
Persistent link: https://www.econbiz.de/10010429786
Saved in:
14
Interactivity, engagement, trust, purchase intention and word-of-mouth : a moderated mediation study
Liao, Shu-Hsien
;
Chung, Yu-Chun
;
Chang, Wen-Jung
- In:
International journal of services technology and management
25
(
2019
)
2
,
pp. 116-137
Persistent link: https://www.econbiz.de/10012101573
Saved in:
15
Trust and commitment within a virtual brand community : the mediating role of brand relationship quality
Akrout, Houcine
;
Nagy, Gábor
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
Saved in:
16
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
17
Online engagement among restaurant customers : the importance of enhancing flow for social media users
Kim, Bomin
;
Yoo, Myongjee
;
Yang, Wan
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 252-277
Persistent link: https://www.econbiz.de/10012201342
Saved in:
18
Exploring the roles of DMO's social media efforts and information richness on customer engagement : empirical analysis on
Facebook
event pages
Lee, Minwoo
;
Hong, Jung Hwa
;
Chung, Sunghun
;
Back, Ki-Joon
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
3
,
pp. 670-686
Persistent link: https://www.econbiz.de/10012492358
Saved in:
19
Analysis building customer engagement through e-CRM in the era of digital banking in Indonesia
Hendriyani, Chandra
;
Sam'un Jaja Raharja
- In:
International journal of economic policy in emerging …
11
(
2018
)
5
,
pp. 479-486
Persistent link: https://www.econbiz.de/10011973773
Saved in:
20
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->