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How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa; Amelia, Maria Veronica; Tan, Garry … - In: The journal of product & brand management 32 (2023) 4, pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
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Consequences of customer engagement behavior : when negative Facebook posts have positive effects
Bitter, Sofie; Grabner-Kräuter, Sonja - In: Electronic markets : the international journal on … 26 (2016) 3, pp. 219-231
Persistent link: https://www.econbiz.de/10011666804
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User-generated content behaviour of the dissatisfied service customer
Presi, Caterina; Saridakis, Charalampos; Hartmans, Susanna - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1600-1625
Persistent link: https://www.econbiz.de/10010429786
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Interactivity, engagement, trust, purchase intention and word-of-mouth : a moderated mediation study
Liao, Shu-Hsien; Chung, Yu-Chun; Chang, Wen-Jung - In: International journal of services technology and management 25 (2019) 2, pp. 116-137
Persistent link: https://www.econbiz.de/10012101573
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Trust and commitment within a virtual brand community : the mediating role of brand relationship quality
Akrout, Houcine; Nagy, Gábor - In: Information & management : the internat. journal of … 55 (2018) 8, pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
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Online customer engagement through blogs in India
Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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Online engagement among restaurant customers : the importance of enhancing flow for social media users
Kim, Bomin; Yoo, Myongjee; Yang, Wan - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 252-277
Persistent link: https://www.econbiz.de/10012201342
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Exploring the roles of DMO's social media efforts and information richness on customer engagement : empirical analysis on Facebook event pages
Lee, Minwoo; Hong, Jung Hwa; Chung, Sunghun; Back, Ki-Joon - In: Journal of travel research : a quarterly publication of … 60 (2021) 3, pp. 670-686
Persistent link: https://www.econbiz.de/10012492358
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Analysis building customer engagement through e-CRM in the era of digital banking in Indonesia
Hendriyani, Chandra; Sam'un Jaja Raharja - In: International journal of economic policy in emerging … 11 (2018) 5, pp. 479-486
Persistent link: https://www.econbiz.de/10011973773
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The role of marketer-generated content in customer engagement marketing
Meire, Matthijs; Hewett, Kelly; Ballings, Michel; Kumar, V. - In: Journal of marketing 83 (2019) 6, pp. 21-42
Persistent link: https://www.econbiz.de/10012176245