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The knowledge problem, determinism, and The Sensory Order
Gifford, Adam - In: The Review of Austrian Economics 20 (2007) 4, pp. 269-291
Persistent link: https://www.econbiz.de/10005722328
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How Gordon Ramsay appeals to consumers : effects of self-concept clarity and celebrity meaning on celebrity endorsements
Soneji, Dipesh; Riedel, Aimee; Martin, Brett - In: Journal of strategic marketing 23 (2015) 5, pp. 457-468
Persistent link: https://www.econbiz.de/10011479447
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Self-concept clarity : exploring its role in consumer behavior
Mittal, Banwari - In: Journal of economic psychology : research in economic … 46 (2015), pp. 98-110
Persistent link: https://www.econbiz.de/10011413161
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Consumer self-uncertainty increases price dependency
Chung, Myungjin; Saini, Ritesh - In: Journal of business research : JBR 140 (2022), pp. 40-48
Persistent link: https://www.econbiz.de/10013040649
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Cents of self : how and when self-signals influence consumer value derived from choices of green products
Dixon, Darcie; Mikolon, Sven - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 365-386
Persistent link: https://www.econbiz.de/10012591046
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Multicultural advertising : the impact of consumers' self-concept clarity and materialism on self-brand connection and communal-brand connection
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of business research : JBR 137 (2021), pp. 46-57
Persistent link: https://www.econbiz.de/10012665693
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Influencer-brand fit and brand dilution in China’s luxury market : the moderating role of self-concept clarity
Qian, Jiayu; Park, Jee-Sun - In: The journal of brand management : an international journal 28 (2021) 2, pp. 199-220
Persistent link: https://www.econbiz.de/10012487241
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The impact of self-construal and self-concept clarity on socially motivated consumption : the moderating role of materialism
Sabah, Senay - In: Journal of global scholars of marketing science : … 27 (2017) 1, pp. 31-45
Persistent link: https://www.econbiz.de/10011703036
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The "I" in extreme responding
Cabooter, Elke; Millet, Kobe; Weijters, Bert; … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 510-523
Persistent link: https://www.econbiz.de/10011597872
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The effect of self-concept clarity on discretionary spending tendency
Sarial-Abi, Gülen; Gürhan-Canli, Zeynep; Yoon, Yeosun - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 612-623
Persistent link: https://www.econbiz.de/10011596997