pt. 1. Foundations for tourism research. An outline of the history of tourism theory: source material (for future research) / Boris Vukonicʹ -- Modern mass tourism in China: some theoretical issues / Julio Aramberri, Yanjun Xie -- Remodelling the language of tourism: from monologue to dialogue...

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from...