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Consumer search of multiple information sources and its impact on consumer price satisfaction
Jang, Sungha; Prasad, Ashutosh; Ratchford, Brian Thomas - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 24-40
Persistent link: https://www.econbiz.de/10011777301
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An empirical analysis of demand variations and markdown policies for fashion retailers
Namin, Aidin; Ratchford, Brian Thomas; Soysal, Gonca P. - In: Journal of retailing and consumer services 38 (2017), pp. 126-136
Persistent link: https://www.econbiz.de/10011743187
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How the explosion of customer data has redefined interactive marketing
Moe, Wendy W.; Ratchford, Brian Thomas - In: Journal of interactive marketing : a quarterly … 42 (2018), pp. 1-2
Persistent link: https://www.econbiz.de/10011873124
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Who searches where? : a new car buyer study
Dehdashti, Yashar; Ratchford, Brian Thomas; Namin, Aidin - In: Journal of marketing analytics : JMA 6 (2018) 2, pp. 44-52
Persistent link: https://www.econbiz.de/10011889257
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The evolution of price dispersion in Internet retail markets
Pan, Xing; Ratchford, Brian Thomas; Shankar, Venkatesh - In: Organizing the new industrial economy, (pp. 85-105). 2003
Persistent link: https://www.econbiz.de/10002043078
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Price competition between pure play versus bricks-and-clicks e-tailers : analytical model and empirical analysis
Pan, Xing; Shankar, Venkatesh; Ratchford, Brian Thomas - 2002
Persistent link: https://www.econbiz.de/10001715173
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Commentaries and rejoinder to "Does quality win? : network effects versus quality in high-tech markets"
Ratchford, Brian Thomas (contributor);  … - In: Journal of marketing research : JMR 46 (2009) 2, pp. 150-162
Persistent link: https://www.econbiz.de/10003827911
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DemoImpact : modeling, forecasting and managing the impact of major US sociodemographic trends on multi-category snack consumption
Girju, Marina M.; Adams, Michelle J.; Ratchford, Brian … - In: Review of marketing science 8 (2010) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10003996031
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How consumers use product reviews in the purchase decision process
Jang, Sungha; Prasad, Ashutosh; Ratchford, Brian Thomas - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 825-838
Persistent link: https://www.econbiz.de/10009579963
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Solving share equations in logit models using the LambertW function
Aravindakshan, Ashwin; Ratchford, Brian Thomas - In: Review of marketing science 9 (2011) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10009505826