Game theoretic models of marketing channels typically rely on simplifying assumptions that, from a behavioral perspective, often appear naïve. However, behavioral researchers have produced such an abundance of behavioral regularities that they are impossible to incorporate into game theoretic...

Using a variance components model, this paper examines the economic and political variables that may affect the rate of return on equity allowed electric utilities. The evidence indicates that both the risk and the size of the firm are positively related to the allowed return on equity. The use...

While it provides excellent descriptions of behavior, existing consumer research on information seeking and processing largely fails to explain why consumers engage in various types of activities. This paper presents an economic framework for measuring costs/benefits of search behavior which can...

A heterogeneous thresholds probit for ordered ratings is developed to remove conditional independence among responses and incorporate respondent traits. We propose a semiparametric approach to relaxing normality of random-effects in the probit model that account for differences in response...