"The Butterfly Effect In Competitive Markets illustrates through logical market behavior analysis how chaos in the market drives tactics among the market competitors that causes shifts in consumer preferences and guides the buying behavior. Such shifts in consumer behavior are often radical and...

Darwinian fitness in the global marketplace discusses how global business competition is undergoing a dynamic shift consistent with the Darwinian theory of evolution. Globalisation has allowed free entry and exit for firms in the marketplace that has caused congestion of firms at vertical...

"This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company"--Provided by publisher