Erkmen, Ezgi; Hancer, Murat - In: International Journal of Contemporary Hospitality Management 31 (2019) 3, pp. 1469-1487
Purpose: The purpose of this study is to examine the role of other customers in explaining customers’ relation with a brand. A conceptual model, which incorporates other customers along with atmospherics, food quality and service quality, is proposed to better understand how customers form...