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Consumer behaviour
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Sharma, Piyush
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14
Marshall, Roger
12
Malik, Ashish
11
Roy, Rajat
11
Chan, Ricky Y. K.
10
Kim, Namwoon
10
Leung, Tak Yan
10
Zhan, Wu
9
Kingshott, Russel
8
Kingshott, Russel P.J.
8
Kingshott, Russel P. J.
7
Luk, Sherriff T. K.
6
Rabbanee, Fazlul K.
6
St. Davčik, Nebojša
6
Cardinali, Silvio
5
Chen, Ivy S. N.
5
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3
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Journal of business research : JBR
32
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17
Journal of Services Marketing
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7
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2
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Psychology & Marketing
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The journal of business & industrial marketing
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Tourism analysis : an interdisciplinary tourism & hospitality journal
2
A Research Agenda for Service Marketing
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Australian Journal of Management
1
Australian journal of management
1
Boundary spanning elements and the marketing function in organizations : concepts and empirical studies
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ECONIS (ZBW)
124
Other ZBW resources
50
OLC EcoSci
19
RePEc
8
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1
Celebrity influences on consumer decision making : new insights and research directions
Moraes, Marcela
;
Gountas, John
;
Gountas, Sandra
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1159-1192
Persistent link: https://www.econbiz.de/10012178613
Saved in:
2
Circular economy adoption by SMEs in emerging markets : towards a multilevel conceptual framework
Malik, Ashish
;
Sharma, Piyush
;
Sharma, Piyush
;
Vinu, Ajayan
- In:
Journal of business research : JBR
142
(
2022
),
pp. 605-619
Persistent link: https://www.econbiz.de/10013168425
Saved in:
3
Measuring personal cultural orientations : scale development and validation
Sharma, Piyush
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 787-806
Persistent link: https://www.econbiz.de/10008779084
Saved in:
4
Offshore outsourcing of customer services : boon or bane?
Sharma, Piyush
- In:
The journal of services marketing
26
(
2012
)
5
,
pp. 352-364
Persistent link: https://www.econbiz.de/10009629142
Saved in:
5
Are strong brands a source of competitive advantage in the virtual world?
Sharma, Piyush
- In:
Branding and sustainable competitive advantage : …
,
(pp. 4-23)
.
2012
Persistent link: https://www.econbiz.de/10009707222
Saved in:
6
Tourism policy and planning
Sharma, Piyush
-
2013
Persistent link: https://www.econbiz.de/10009783830
Saved in:
7
Consumer ethnocentrism : reconceptualization and cross-cultural validation
Sharma, Piyush
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
3
,
pp. 381-389
Persistent link: https://www.econbiz.de/10010509563
Saved in:
8
Demystifying cultural differences in country-of-origin effects : exploring the moderating roles of product type, consumption context, and involvement
Sharma, Piyush
- In:
Journal of international consumer marketing
23
(
2011
)
5
,
pp. 344-364
Persistent link: https://www.econbiz.de/10009383484
Saved in:
9
Cultural influences on consumer ethnocentrism : a multi-country investigation
Sharma, Piyush
- In:
Journal of euromarketing
19
(
2010
)
2/3
,
pp. 175-196
Persistent link: https://www.econbiz.de/10009384431
Saved in:
10
Country of origin effects in developed and emerging markets : exploring the contrasting roles of materialism and value consciousness
Sharma, Piyush
- In:
Journal of international business studies : JIBS ; an …
42
(
2011
)
2
,
pp. 285-306
Persistent link: https://www.econbiz.de/10008909561
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