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Consumer identity work as moral protagonism : how myth and ideology animate a brand-mediated moral conflict
Luedicke, Marius K.; Thompson, Craig J.; Giesler, Markus - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 1016-1032
Persistent link: https://www.econbiz.de/10003962964
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On congruence between brand and human personalities
Maehle, Natalia; Shneor, Rotem - In: The journal of product & brand management 19 (2010) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10003963602
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Boundaries of self-expression : identity saruration and brand preferences in consumer choice
Chernev, Alexander; Gal, David - In: MSI reports : working paper series (2009) 1, pp. 103-119
Persistent link: https://www.econbiz.de/10003857403
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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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Brand personality, self-congruity, and preference : a knowledge structures approach
Branaghan, Russell J.; Hildebrand, Emily A. - In: Journal of consumer behaviour : an international … 10 (2011) 5, pp. 304-312
Persistent link: https://www.econbiz.de/10009378653
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Brand communities : influencing organisations' identities and their perception of the business environment
Lipinski, John; Walsh, Michael F.; Crothers, Laura M. - In: International journal of business environment : IJBE 4 (2011) 4, pp. 363-377
Persistent link: https://www.econbiz.de/10009507697
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Are consumer and brand personalities the same?
Huang, Hazel H.; Mitchell, Vincent-Wayne; … - In: Psychology & marketing 29 (2012) 5, pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
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Dispelling the collective myth of Chinese consumers : a new generation of brand conscious individualists
Ye, Lilly; Bose, Mousumi; Pelton, Lou - In: The journal of consumer marketing 29 (2012) 3, pp. 190-201
Persistent link: https://www.econbiz.de/10009552965
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Consumer-brand relationships in sport : brand personality and identification
Carlson, Brad D.; Donavan, D. Todd; Cumiskey, Kevin J. - In: International journal of retail & distribution management 37 (2009) 4, pp. 370-384
Persistent link: https://www.econbiz.de/10009521998
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Self-image congruence in consumer behavior
Hosany, Sameer; Martin, Drew - In: Journal of business research : JBR 65 (2012) 5, pp. 685-691
Persistent link: https://www.econbiz.de/10009528783