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Contemporary global marketing
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21
Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
Saved in:
22
International business : competing in the global marketplace
Hill, Charles W. L.
-
2007
-
6. ed., intern. student ed.
Persistent link: https://www.econbiz.de/10003332549
Saved in:
23
Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K.
- In:
Handbook of marketing
,
(pp. 457-483)
.
2006
Persistent link: https://www.econbiz.de/10003335271
Saved in:
24
Global competitive marketing strategy
Grund, Michael
;
Heil, Oliver P.
;
Elsner, Mark
- In:
The SAGE handbook of international marketing
,
(pp. 263-287)
.
2009
Persistent link: https://www.econbiz.de/10003792104
Saved in:
25
Global trends in gorcery retailing
Gielens, Katrijn
;
Dekimpe, Marnik G.
- In:
The SAGE handbook of international marketing
,
(pp. 413-428)
.
2009
Persistent link: https://www.econbiz.de/10003792166
Saved in:
26
Corporate IP management in the global market
Coughlin, Bill
- In:
Business power : creating new wealth from IP assets
,
(pp. 21-32)
.
2007
Persistent link: https://www.econbiz.de/10003792359
Saved in:
27
From global experiences to global brands : a quest to understand what lies behind their universal success
Tasoluk, Burcu
- In:
Michigan State University contributions to …
,
(pp. 213-218)
.
2009
Persistent link: https://www.econbiz.de/10003850083
Saved in:
28
Les paradoxes de la globalisation des marchés
Milliot, Eric
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003851218
Saved in:
29
Managing global business strategies : a twenty-first-century perspective
McManus, John
;
White, Don
;
Botten, Neil
-
2008
Persistent link: https://www.econbiz.de/10003679720
Saved in:
30
Globalisierung
als Herausforderung für das internationale Marketing
Springer, Reiner
- In:
Die Herausforderung der globalen Vernetzung : …
,
(pp. 21-34)
.
2007
Persistent link: https://www.econbiz.de/10003706824
Saved in:
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