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The new online campaign : translating information into action

Thorson, Kjerstin; Watson, Brendan - In: Internet advertising : theory and research, (pp. 323-342). 2007

Persistent link: https://www.econbiz.de/10003530886

Trade protectionism and electoral outcome

Yu, Miaojie - In: The Cato journal : an interdisciplinary journal of … 29 (2009) 3, pp. 523-557

Persistent link: https://www.econbiz.de/10008651400

Elections and discretionary accruals: evidence from 2004

Ramanna, Karthik; Roychowdhury, Sugata - In: Journal of accounting research 48 (2010) 2, pp. 445-475

Persistent link: https://www.econbiz.de/10003961475

Beliefs of and attitudes toward political advertising : an exploratory investigation

Jin, Hyun Seung; An, Soontae; Simon, Todd F. - In: Psychology & marketing 26 (2009) 6, pp. 551-568

Persistent link: https://www.econbiz.de/10003858283

Turned on or turned out? : campaign advertising, information and voting

Houser, Daniel; Morton, Rebecca B.; Stratmann, Thomas - In: European journal of political economy 27 (2011) 4, pp. 708-727

Persistent link: https://www.econbiz.de/10009356190

Change Communication als Erfolgsfaktor für Veränderungsprozesse

Kaune, Axel; Kreßmann, Katja; Wagner, Ariane-Sissy - In: Trendbuch Personalentwicklung ... : Ausbildung, … 21 (2012), pp. 175-182

Persistent link: https://www.econbiz.de/10009374991

The seeds of negativity : knowledge and money

Lovett, Mitchell J.; Shachar, Ron - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 430-446

Persistent link: https://www.econbiz.de/10009160795

An agenda-setting model of electoral competition

Colomer, Josep Maria; Llavador, Humberto G. - In: SERIEs : Journal of the Spanish Economic Association 3 (2012) 1/2, pp. 73-93

This paper presents a model of electoral competition focusing on the formation of the public agenda. An incumbent government and a challenger party in opposition compete in elections by choosing the issues that will key out their campaigns. Giving salience to an issue implies proposing an...

Persistent link: https://www.econbiz.de/10009506454

Bad government can be good politics : political reputation, negative campaigning, and strategic shirking

Fletcher, Deborah; Slutsky, Steven Myles - In: The B.E. journal of theoretical economics 10 (2010) 1, pp. 1-56

Persistent link: https://www.econbiz.de/10009544997

Informational/transformational appeals in political advertising : an analysis of the advertising strategies of 2010 US gubernatorial campaigns

Shen, Feng - In: Journal of nonprofit & public sector marketing 24 (2012) 1, pp. 43-64

Persistent link: https://www.econbiz.de/10009531941