Similar Search Results

Hotel attribute performance, eWOM motivations, and media choice

Yen, Chih-Lun Alan; Tang, Chun-Hung - In: International journal of hospitality management 46 (2015), pp. 79-88

Persistent link: https://www.econbiz.de/10011301994

EWOM effects on hotel booking intentions, attitudes, trust, and website perceptions

Ladhari, Riadh; Michaud, Mélissa - In: International journal of hospitality management 46 (2015), pp. 36-45

Persistent link: https://www.econbiz.de/10011302002

Facebook pages content, does it really matter? : consumers' responses to luxury hotel posts with emotional and informational content

Cervellon, Marie-Cécile; Galipienzo, Danielle - In: Journal of travel and tourism marketing 32 (2015) 3/4, pp. 428-437

Persistent link: https://www.econbiz.de/10011312519

How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page

Su, Na; Reynolds, Dennis; Sun, Bixuan - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1772-1790

Persistent link: https://www.econbiz.de/10011447408

The impact of Facebook on Jordanian consumers' decision process in the hotel selection

Abuhashesh, Mohammd; Al Khasawneh, Mohammad Hamdi; … - In: Inventi impact: retailing & consumer services (2020) 2, pp. 89-104

Persistent link: https://www.econbiz.de/10012321188

Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention

Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022

Persistent link: https://www.econbiz.de/10013338086

How hotel companies can foster customer sociability behaviour on facebook?

Vaičiukynaitė, Eglė; Gatautis, Rimantas - In: Journal of business economics and management 19 (2018) 4, pp. 630-647

that foster customer sociability behaviour regarding likes, comments, shares and emotion expressions on Facebook in … behaviour on Facebook. The current study integrates content analysis and text analysis with the Linguistic Inquiry and Word … Count Software (LIWC). The data were obtained from two five-star hotel brands on Facebook from 18th October 2016 to 18th …

Persistent link: https://www.econbiz.de/10012174909

Social media marketing : the next generation of business engagement

Evans, Dave; McKee, Jake - 2010 - 1. ed

Persistent link: https://www.econbiz.de/10008738629

Facebook-Marketing

Palme, Inga - 2015 - 1. Aufl.

Persistent link: https://www.econbiz.de/10011326336

The many faces of social media in business and economics research : taking stock of the literature and looking into the future

Tumasjan, Andranik - In: Journal of economic surveys 38 (2024) 2, pp. 389-426

Persistent link: https://www.econbiz.de/10014516922