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Marketing communication model for social networks
Klepek, Martin; Starzyczná, Halina - In: Journal of business economics and management 19 (2018) 3, pp. 500-520
Republic. Social network Facebook was chosen as the most widespread not only locally but also globally. Based on this research …
Persistent link: https://www.econbiz.de/10012174876
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Facebooking alone? : millennials’ use of social network sites and volunteering
Lee, Young-joo - In: Nonprofit and voluntary sector quarterly : journal of … 49 (2020) 1, pp. 203-217
Persistent link: https://www.econbiz.de/10012181465
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Segmenting brands' social network site (SnS) consumers : a four-country study
Andrews, Lynda; Bianchi, Constanza; Wiese, Melanie; … - In: Journal of international consumer marketing 31 (2019) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10012200689
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Facebook explore feed : perception and consequences of the experiment
Kuchta, Martin; Vaskova, Linda; Miklosik, Andrej - In: The review of socionetwork strategies 14 (2020) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10012237420
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Exploring airline Companies' engagement with their passengers through social network : an investigation from their Facebook pages
Poh Theng Loo - In: Tourism management perspectives : TMP 34 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012238185
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Civility and trust in social media
Antoci, Angelo; Bonelli, Laura; Paglieri, Fabio; … - In: Journal of economic behavior & organization : JEBO 160 (2019), pp. 83-99
Persistent link: https://www.econbiz.de/10012140051
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User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
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Communicating with patients through Facebook : the case of dental healthcare services
Nobre, Helena; Szczygiel, Nina; Condé-Pinto, Mariana - In: International journal of business excellence 18 (2019) 4, pp. 527-548
Persistent link: https://www.econbiz.de/10012145692
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Reference group influence on user connections with social networking sites : a study of Facebook
Wei, Yujie; Murshed, Feisal - In: International journal of electronic marketing and … 10 (2019) 4, pp. 333-350
Persistent link: https://www.econbiz.de/10012168809
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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel - 2016
Persistent link: https://www.econbiz.de/10011686788