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Facebook advertisements and purchase of weight-loss products

Raghupathi, Viju; Fogel, Joshua - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 4, pp. 201-211

Persistent link: https://www.econbiz.de/10010389837

Unfriending on Facebook : factors affecting online relationship termination in social networks and its impact on business

Sibona, Christopher; Walczak, Steven - In: International journal of business environment : IJBE 6 (2014) 2, pp. 199-221

Persistent link: https://www.econbiz.de/10010390817

How significant are users' opinions in social media?

Khobzi, Hamid; Teimourpour, Babak - In: International journal of accounting and information … 22 (2014) 4, pp. 254-272

Persistent link: https://www.econbiz.de/10010432318

Business performance and social media : love or hate?

Paniagua, Jordi; Sapena, Juan - In: Business horizons 57 (2014) 6, pp. 719-728

Persistent link: https://www.econbiz.de/10010433300

Customer loyalty through social networks : lessons from Zara on Facebook

Gamboa, Ana Margarida; Gonçalves, Helena Martins - In: Business horizons 57 (2014) 6, pp. 709-717

Persistent link: https://www.econbiz.de/10010433303

Say yes to Facebook and get your customers involved! : relationships in a world of social networks

Pereira, Hélia Gonçalves; Salgueiro, Maria de Fátima; … - In: Business horizons 57 (2014) 6, pp. 695-702

Persistent link: https://www.econbiz.de/10010433309

Investigating social commerce as an alternate model for online commerce in developing countries : a case of Pakistani economy

Talat, Amina; Azar, Sana; Yousaf, Muhammad Waqar - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 223-242

The study is an empirical quantitative research. In light of intense literature review it proposes a new model for effectiveness of social commerce in Pakistan. It has three objectives. It firstly investigates the relationship between perceived risk, social networking focus, and perceived value...

Persistent link: https://www.econbiz.de/10010260193

Perceived value of social networking sites (SNS) in students' expressive participation in social movements

Borrero, Juan D.; Yousafzai, Shumaila Y.; Javed, Uzma; … - In: Journal of research in interactive marketing : … 8 (2014) 1, pp. 56-78

Persistent link: https://www.econbiz.de/10010336909

The perspectice of a revised TRAM on social capital building : the case of Facebook usage

Jin, ChangHyun - In: Information & management : the internat. journal of … 50 (2013) 4, pp. 162-168

Persistent link: https://www.econbiz.de/10009748436

An agent-based model of the development of friendship links within Facebook

Abbas, Syed Muhammad Ali - In: Computational and mathematical organization theory 19 (2013) 2, pp. 232-252

Persistent link: https://www.econbiz.de/10009754545