Espinosa, Jennifer A.; Ortinau, David J.; Krey, Nina; … - In: Journal of Product & Brand Management 27 (2018) 6, pp. 599-614
Purpose: The purpose of this paper is to study how repeat customers utilize their established overall restaurant brand image (ORBI), overall restaurant loyalty, satisfaction and behavioral intentions (revisit, recommend) to reengage with a casual-dining restaurant brand....