Remembering shopping experiences : the shopping experience memory scale
Year of publication: |
2020
|
---|---|
Authors: | Flacandji, Michaël ; Krey, Nina |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 107.2020, p. 279-289
|
Subject: | Customer experience | Memory of shopping experience | Scale development | Shopping experience | Shopping Experience Memory Scale (SEMS) |
-
Towards rebuilding the highstreet : learning from customers' town centre shopping journeys
AbedRabbo, Majd, (2022)
-
Delcourt, Cécile, (2016)
-
How to measure post-purchase customer experience in online retailing? : a scale development study
Kumar, Amresh, (2017)
- More ...
-
Lunardo, Renaud, (2023)
-
Flacandji, Michaël, (2023)
-
Flacandji, Michaël, (2023)
- More ...