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investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of … research to better understand how to decrease out-group derogation and negativity. Incorporating research from marketing …

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Brand hate and retaliation in Muslim consumers : does offensive advertising matter?

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Religiosity versus profit-loss sharing : how Islamic banks brand fidelity influence the Muslim consumers' commitment

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Trust, religiosity, and relationship marketing : a conceptual overview of consumer brand loyalty

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Consumer religiosity, cosmopolitanism and ethnocentrism in Indonesia

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Better branding : brand names can influence consumer choice

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The times (and brands) are a changin' : a response to Gaski's commentary

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Measuring negative effects of copycat products in emerging consumer markets

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Inspiring brand positionings with mixed qualitative methods : a case of pet food

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Effect of price and brand on common platform appliance failure

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