Background: It is understood that improving performance has become an important objective of supply chains. As such, strategies have been adopted as an effort towards increasing performance. Amongst these strategies, partnership, collaboration and integration have been identified. A mutual...

Background: Consumer decision-making is shifting from the rational to the emotional, and as a result, retailers are investing in unique store atmospheric cues to capture the attention of consumers. Although not a completely new phenomenon, a lack of studies on this topic remains in Africa, an...