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The role of neurophysiology, emotion and contingency in the explanation of consumer choice

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Brands on the brain : do consumers use declarative information or experienced emotions to evaluate brands?

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Psychology of branding

Evans, W. Douglas (contributor) - 2013

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Affect-gating

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The role of fMRI in detecting attitude toward brand switching : an exploratory study using high technology products

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The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)

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A neurophysiological assessment of consumers' emotional responses to service recovery behaviors : the impact of ethnic group and gender similarity

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Les émotions en persuasion publicitaire : une approche neuroscientifique

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comportementales. Les mécanismes de la persuasion publicitaire y sont revisités à l'aune de la cognitive appraisal theory of emotion et … réactions électrophysiologiques de l'émotion et la formation des attitudes. Cet ouvrage s'adresse aussi bien aux étudiants et …

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The promise and perils of the peripheral psychophysiology of emotion in retailing and consumer services

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