Narrow search
Showing 1 - 10 of 94,506
Cover Image
Factors influencing the internet banking adoption decision in North Cyprus: an evidence from the partial least square approach of the structural equation modeling
Alhassany, Hiba; Faisal, Faisal - In: Financial innovation : FIN 4 (2018) 29, pp. 1-21
partial least square approach of the structural equation modeling (PLS-SEM) is employed to investigate the direct effects of …
Persistent link: https://www.econbiz.de/10011922025
Cover Image
The path from brand communities through word of mouth to the intentions to adopt video streaming service : a two-stage framework
Barajas-Portas, Karla; Reyes-Mercado, Pável - In: International journal of business competition and … 6 (2018) 2, pp. 80-104
Persistent link: https://www.econbiz.de/10011916470
Cover Image
Consumer acceptance of service bundles : an empirical investigation in the context of broadband triple play
Schilke, Oliver; Wirtz, Bernd W. - In: Information & management : the internat. journal of … 49 (2012) 2, pp. 81-88
Persistent link: https://www.econbiz.de/10009541805
Cover Image
Age and gender differences in online travel reviews and user-generated-content (UGC) adoption : extending the technology acceptance model (TAM) with credibility theory
Assaker, Guy - In: Journal of hospitality marketing & management 29 (2020) 4, pp. 428-449
Persistent link: https://www.econbiz.de/10012256144
Cover Image
The forefront of mobile shopping : an emerging economy's perspective
Hng, Chi-Yang; Foo, Pik-Yin; Lim, Ai-Fen; Nair, Radha … - In: International journal of services, economics and management 11 (2020) 1, pp. 21-47
Persistent link: https://www.econbiz.de/10012256811
Cover Image
Heterogeneity in consumers' mobile shopping acceptance : a finite mixture partial least squares modelling approach for exploring and characterising different shopper segments
Groß, Michael - In: Journal of retailing and consumer services 40 (2018), pp. 8-18
Persistent link: https://www.econbiz.de/10011801708
Cover Image
The impact of word-of-mouth (WOM) on attitudes, behavioural intentions, and actual usage of non-pharmaceutical interventions (NPIs) among early and late adopters
Haverila, Matti; Currie, Russell; Haverila, Kai Christian; … - In: International journal of pharmaceutical and healthcare … 18 (2024) 2, pp. 300-324
Persistent link: https://www.econbiz.de/10014550387
Cover Image
Factors influencing consumer use of a sport-branded app : the technology acceptance model integrating app quality and perceived enjoyment
Won, Doyeon; Chiu, Weisheng; Byun, Hyun - In: Asia Pacific journal of marketing and logistics 35 (2023) 5, pp. 1112-1133
Persistent link: https://www.econbiz.de/10014285970
Cover Image
Customer acceptability towards AI-enabled digital banking : a PLS-SEM approach
Bharti, Swaraj S.; Prasad, Kanika; Sudha, Shwati; … - In: Journal of financial services marketing 28 (2023) 4, pp. 779-793
Persistent link: https://www.econbiz.de/10014479175
Cover Image
Consumer acceptance of pesticide-free dairy products in Germany : a partial least square model
Wendt, Marie-Catherine; Weinrich, Ramona - In: German journal of agricultural economics : GJAE 73 (2024) 2, pp. 1-26
decisions. Partial least squares structural equation modelling (PLS-SEM) served to assess consumer attitudes and acceptance of …
Persistent link: https://www.econbiz.de/10015080956