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privacy and welfare in the commercial marketplace. This paper examines the digital strategies and technologies of today …
Persistent link: https://www.econbiz.de/10012164377
policy options and approaches, specifically the appropriate balance between freedom of political speech and privacy rights …
Persistent link: https://www.econbiz.de/10012164427
Data-driven campaigning has become a feature of political campaigns around the world. There is growing evidence that political campaigners at the elite and grassroots level believe that data matters for electoral success. This belief is having important consequences for the way that political...
Persistent link: https://www.econbiz.de/10012164422
in the online advertising industry, and thereby improve accountability through litigation and through publicity. However …
Persistent link: https://www.econbiz.de/10012164415
political advertising. Indeed, some countries ban TV advertising for political parties during elections. …, freedom of expression, and sector-specific rules for political advertising; for the latter we examine four countries. We argue … advertising, including online political micro-targeting, is protected by the right to freedom of expression. That right is not …
Persistent link: https://www.econbiz.de/10012164429
The advent of online advertising has simultaneously created unprecedented opportunities for advertisers to target … consumers and prompted privacy concerns among consumers and regulators. This paper estimates the financial impact of privacy …-price bidders operate concurrently. I develop new techniques to analyze these hybrid auctions. I consider three privacy policies …
Persistent link: https://www.econbiz.de/10010250694
We study the relation between ad networks, consumer privacy and the online advertising market. We consider two … ads. However, its tracking capability depends on consumer privacy-related choices (e.g., accepting third-party cookies …). We show that tracking may increase or decrease the provision of ads, depending on its effect on expected advertising …
Persistent link: https://www.econbiz.de/10011723426
Persistent link: https://www.econbiz.de/10012504914
Persistent link: https://www.econbiz.de/10012390759
regression discontinuity design with millions of observations suggests that advertising's impact on elections is largely due to …We implement a new approach for estimating the persuasive effects of political advertising. Our empirical strategy … patterns during the 2004 and 2008 presidential campaigns, our results indicate that total political advertising has virtually …
Persistent link: https://www.econbiz.de/10011434475