Purpose – The main objective of this study is to understand the behavior of ecological consumers and their intention to … multiple regressions, factor analysis and cluster analysis with large sample size. Findings – The results indicate that health … strategies to influence consumers positively. They can emphasize the health benefits and quality of organic food. They can make …

(TPB; Ajzen, 1991) on the consumption intention of organic food. The COVID-19 factor was introduced as an extension to the …

This research paper aims to explore the important factors affecting the purchase intention of organic food in the … cosmopolitan cities of India, with special reference to Delhi and Bangalore. The survey instrument questionnaire was created based … cities of India. …