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Brand management : research, theory and practice

Heding, Tilde; Knudtzen, Charlotte F.; Bjerre, Mogens - 2009 - 1. publ.

Persistent link: https://www.econbiz.de/10003697390

Brand management : research, theory and practice

Heding, Tilde; Knudtzen, Charlotte F.; Bjerre, Mogens - 2016 - Second edition

Persistent link: https://www.econbiz.de/10013547321

Brand management : research, theory and practice

Heding, Tilde; Knudtzen, Charlotte F.; Bjerre, Mogens - 2009

Persistent link: https://www.econbiz.de/10004928613

Using the dynamic paradigm funnel to analyse brand management

Bjerre, Morgens; Heding, Tilde; Knudtzen, Charlotte - In: Strategic market creation : a new perspective on …, (pp. 27-47). 2008

Persistent link: https://www.econbiz.de/10003732302

MD Foods amba : a new world of sales and marketing

Bjerre, Mogens - In: Understanding marketing : a European casebook, (pp. 29-41). 2000

Persistent link: https://www.econbiz.de/10001638848

A Model for Structuring Efficient Consumer Response Measures

Aastrup, Jesper; Kotzab, Herbert; Grant, David B.; … - 2008

Purpose: The purpose of this paper is to propose a model which structures and links different types of efficient consumer response (ECR) measures; it does so by considering the use of both quantitative or ‘hard’ and qualitative or ‘soft’ measures in ECR, emphasizing the importance and...

Persistent link: https://www.econbiz.de/10009465910

Grocery e-commerce in the UK and Denmark : strategic market creation

Kornum, Niels; Bjerre, Mogens - In: International journal of business innovation and research 1 (2006/07) 3, pp. 296-314

Persistent link: https://www.econbiz.de/10003787564

Value creation and category management through retailer-supplier relationships

Aastrup, Jesper; Grant, David B.; Bjerre, Mogens - In: The international review of retail, distribution and … 17 (2007) 5, pp. 523-541

Persistent link: https://www.econbiz.de/10003603025

The Danish retail market : overview and highlights

Aastrup, Jesper; Bjerre, Mogens; Kornum, Niels; Kotzab, … - In: European retail research 24 (2010) 1, pp. 195-221

Persistent link: https://www.econbiz.de/10008759800

Grocery e-commerce - consumer behaviour and business strategies: an introduction

Kornum, Niels; Bjerre, Mogens - In: Grocery e-commerce : consumer behaviour and business …, (pp. 1-6). 2005

Persistent link: https://www.econbiz.de/10003149982