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The role of demographic factors in consumer perception of value from brand communication on facebook

Klepek, Martin - In: Central European business review : CEBR 9 (2020) 3, pp. 56-73

Persistent link: https://www.econbiz.de/10012295085

Systematic analysis of the current academic research on social media marketing

Klepek, Martin - In: Scientific Annals of Economics and Business 64 (2017), pp. 15-27

Persistent link: https://www.econbiz.de/10011866194

Brand Presence in Decision-Making Involving Decoys

Kubalová, Radka; Klepek, Martin - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 9-24

Persistent link: https://www.econbiz.de/10013335995

The impact of website performance on business sales

Ikášová, Tereza; Klepek, Martin - In: Financial internet quarterly 20 (2024) 1, pp. 81-91

In this study, we aimed to investigate the financial implications of website performance on restaurant visitor traffic. It is crucial to address the current challenges faced by the restaurant industry, such as decreasing diner numbers due to rising prices, which can have a negative impact on the...

Persistent link: https://www.econbiz.de/10014496629

How do e-stores grow their market share?

Klepek, Martin; Kvíčala, Daniel - In: Marketing intelligence & planning 40 (2022) 8, pp. 945-957

Persistent link: https://www.econbiz.de/10013393614

Behavioral Aspects of Brand Management

Majerová, Jana - 2021

Intro -- CONTENTS -- PREFACE -- 1 BRAND VALUE -- 1.1 Brand value chain -- 2 MARKETING STRATEGY FOR BUILDING AND MANAGING BRAND VALUE -- 2.1 Strategic product analysis -- 2.1.1 Customer analysis -- 2.1.2 Competition analysis -- 2.2 Brand identification and positioning -- 2.3 Planning and...