Using the analytical Part of CRM in small and medium-sized enterprises in the Czech Republic
Langerová, A., Starzyczná, H., Zapletalová, S̆.
| Year of publication: |
2021
|
|---|---|
| Authors: | Langerová, Adéla ; Starzyczná, Halina ; Zapletalová, S̆árka |
| Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4862, ZDB-ID 2670400-6. - Vol. 10.2021, 3, p. 67-89
|
| Subject: | CRM | CRM architecture | analytical part of CRM | PDCA method | Czech Republic | customers | SMEs | Tschechien | KMU | SME | Beziehungsmarketing | Relationship marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.18267/j.cebr.262 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012622123