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Antoci, Angelo; Bonelli, Laura; Paglieri, Fabio; … - 2018

the environment of social networking sites hostile to many users. We conduct a novel experiment in a Facebook setting to … that participants exposed to civil Facebook interaction are significantly more trusting. In contrast, when the use of … Facebook is accompanied by the experience of online incivility, no significant changes occur in users' behavior. These results …

Persistent link: https://www.econbiz.de/10011795226

Success factors of brand community management in social media

Göttel, Vincent; Wirtz, Bernd W.; Langer, Paul F. - In: International journal of electronic business : IJEB 16 (2021) 1, pp. 1-31

Persistent link: https://www.econbiz.de/10012508936

Interact with me on my terms : a four segment Facebook engagement framework for marketers

Hodis, Monica Alexandra; Sriramachandramurthy, Rajendran; … - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1255-1284

Persistent link: https://www.econbiz.de/10011405232

How advertising in offline media drives reach of and engagement with brands on Facebook

Voorveld, Hilde; Araujo, Theo; Bernritter, Stefan F.; … - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 785-805

Persistent link: https://www.econbiz.de/10012492586

Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation

Mathupayas Thongmak - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 231-270

Persistent link: https://www.econbiz.de/10014318193

Consumer social network brand identification and personal branding : how do social network users choose among brand sites?

Kucharska, Wioleta - 2016 - This version 10/10/2016

Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to fill the gap in understanding how users choose among social networking sites as an act of brand...

Persistent link: https://www.econbiz.de/10011802304

Marketing Activity, Blogging and Sales

Onishi, Hiroshi; Manchanda, Puneet - 2011

The recent growth of consumer-generated media (CGM), also known as “new” media, has changed the nature of interaction between consumers and firms from unidirectional to bidirectional. However, CGM are almost always present alongside traditional media such as TV advertising. This research...

Persistent link: https://www.econbiz.de/10014202906

Metric proposal for customer engagement in Facebook

Ángeles Oviedo-García, Maria de los; … - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 327-344

Persistent link: https://www.econbiz.de/10010433940

The impact of Facebook presence on brand image

Coelho, Joana; Nobre, Helena; Becker, Kip - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 320-332

Persistent link: https://www.econbiz.de/10010490485

Customer loyalty through social networks : lessons from Zara on Facebook

Gamboa, Ana Margarida; Gonçalves, Helena Martins - In: Business horizons 57 (2014) 6, pp. 709-717

Persistent link: https://www.econbiz.de/10010433303