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Marketing in the sharing econo...
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Consumer behaviour
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sharing economy
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Jiang, Baojun
71
Rindfleisch, Aric
66
Eckhardt, Giana M.
65
Houston, Mark B.
65
Lamberton, Cait
54
Zervas, Georgios
24
Tian, Lin
17
Malter, Alan J.
15
Hennig-Thurau, Thorsten
12
Bardhi, Fleura
11
Burroughs, James E.
11
Zou, Tianxin
11
Eckhardt, Giana
10
Bettencourt, Lance A.
9
Norton, Michael I.
9
Auger, Pat
8
Srinivasan, Kannan
8
Belk, Russell W.
7
Devinney, Timothy Michael
7
Harutyunyan, Mushegh
7
Houston, Mark
7
Hulland, John
7
Palmatier, Robert W.
7
Proserpio, Davide
7
Bengtsson, Anders
6
Dholakia, Nikhilesh
6
Gopalakrishna, Srinath
6
Wong, Nancy
6
Antia, Kersi D.
5
De Neve, Jan-Emmanuel
5
Devinney, Timothy M.
5
Ganesan, Shankar
5
Haws, Kelly L.
5
Hmurovic, Jillian
5
Husemann, Katharina C.
5
Johnson, Shane A.
5
Nikolova, Hristina
5
Shi, Hongyan
5
Suh, Taewon
5
Xu, Yifan
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1
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Wiley-VCH
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Journal of marketing
22
Journal of the Academy of Marketing Science
18
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
11
Journal of marketing research : JMR
10
Journal of Consumer Research
9
Journal of marketing research
9
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing theory
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Qualitative market research : an international journal
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Marketing letters : a journal of research in marketing
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Production and Operations Management
5
Production and operations management : the flagship research journal of the Production and Operations Management Society
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of Consumer Psychology
4
Journal of business research : JBR
4
Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Qualitative Market Research: An International Journal
4
Review of marketing research
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of public policy & marketing
3
Journal of retailing
3
Marketing Science
3
Working papers / Harvard Business School, Division of Research
3
Boston U. School of Management Research Paper
2
Business Horizons
2
Business horizons
2
Cambridge handbooks in psychology
2
Cross-cultural and critical perspectives on brands
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of financial and quantitative analysis : JFQA
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Journal of global marketing
2
Journal of international marketing
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Journal of marketing education : JME
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ECONIS (ZBW)
258
OLC EcoSci
53
RePEc
22
Other ZBW resources
17
BASE
2
USB Cologne (EcoSocSci)
1
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1
Commentary: marketing and the sharing economy : digital economy and emerging market challenges
Chen, Yubo
;
Wang, Liantao
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 28-31
Persistent link: https://www.econbiz.de/10012176095
Saved in:
2
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
Saved in:
3
Pricing and persuasive advertising in a differentiated market
Jiang, Baojun
;
Srinivasan, Kannan
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 579-588
Persistent link: https://www.econbiz.de/10011537284
Saved in:
4
Signaling through pricing by service providers with social preferences
Jiang, Baojun
;
Ni, Jian
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 641-654
Persistent link: https://www.econbiz.de/10010468414
Saved in:
5
Firm strategies in the "mid tail" of platform-based retailing
Jiang, Baojun
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 757-775
Persistent link: https://www.econbiz.de/10009384020
Saved in:
6
Effects of on-demand product adjustments on firm's pricing and product strategies
Jiang, Baojun
;
Shi, Hongyan
;
Zou, Tianxin
- In:
Production and operations management : the flagship …
31
(
2022
)
3
,
pp. 1252-1270
Persistent link: https://www.econbiz.de/10013164085
Saved in:
7
Manufacturer's entry in the product-sharing market
Tian, Lin
;
Jiang, Baojun
;
Xu, Yifan
- In:
Manufacturing & service operations management : M & SOM
23
(
2021
)
3
,
pp. 553-568
Persistent link: https://www.econbiz.de/10012547535
Saved in:
8
Product-line design in the presence of consumers' anticipated regret
Zou, Tianxin
;
Zhou, Bo
;
Jiang, Baojun
- In:
Management science : journal of the Institute for …
66
(
2020
)
12
,
pp. 5665-5682
Persistent link: https://www.econbiz.de/10012391408
Saved in:
9
Consumer search and filtering on online retail platforms
Jiang, Baojun
;
Zou, Tianxin
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 900-916
Persistent link: https://www.econbiz.de/10012271987
Saved in:
10
Integration of primary and resale platforms
Zou, Tianxin
;
Jiang, Baojun
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 659-676
Persistent link: https://www.econbiz.de/10012271774
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