Countryman, Cary C.; Jang, SooCheong - In: International Journal of Contemporary Hospitality Management 18 (2006) 7, pp. 534-545
Purpose – The purpose of this study is to examine the atmospheric elements of color, lighting, layout, style, and furnishings that make up the physical environment of a hotel lobby. Previous research indicates that these atmospheric elements impact overall guest perceptions and impressions....