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Marketing the arts : breaking boundaries

Kerrigan, Finola (ed.); Preece, Chloe (ed.) - 2023 - 2nd edition

Arts Marketing, Social Justice Activism, and Government Messaging in the Age of Social Media / Francesca Sobande -- The Marketing of the Arts in the Age of Curatorial Production / Matthew Waters -- Virtual Reality, Film Marketing and Value / Stephanie Janes.

Persistent link: https://www.econbiz.de/10014023281

Landing in affective atmospheres

Preece, Chloe; Rodner, Victoria; Rojas-Gaviria, Pilar - In: Marketing theory 22 (2022) 3, pp. 359-380

Persistent link: https://www.econbiz.de/10013388907

Celebrating failure : a path towards opening up disciplinary debate

Preece, Chloe; Cappellini, Benedetta; Larsen, Gretchen - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 9/10, pp. 735-743

Persistent link: https://www.econbiz.de/10014338373

Publish or perish : ensuring our journals don't fail us

Preece, Chloe; Cappellini, Benedetta; Larsen, Gretchen; … - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 9/10, pp. 841-851

Persistent link: https://www.econbiz.de/10014338385

Reframing art online through collective meaning-making

Linh Dan Nguyen; Preece, Chloe; Vom Lehn, Dirk - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1710-1737

Persistent link: https://www.econbiz.de/10014450112

Editorial: troubled times demand heroes : heroic marketing and marketing heroes

Preece, Chloe; Daskalopoulou, Athanasia; Schau, Hope Jensen - In: Marketing theory 23 (2023) 1, pp. 3-9

Persistent link: https://www.econbiz.de/10014230872

Special issue: troubled times demand heroes : heroic marketing and marketing heroes

Preece, Chloe (ed.); Daskalopoulou, Athanasia (ed.); … - 2023

Persistent link: https://www.econbiz.de/10014230885

Towards glitch pedagogy

Preece, Chloe; Whittaker, Laryssa - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 1/2, pp. 68-91

Persistent link: https://www.econbiz.de/10014305499

Time to imagine an escape : investigating the consumer timework at play in augmented reality

Preece, Chloe; Skandalis, Alexandros - In: European journal of marketing 58 (2024) 1, pp. 92-118

Persistent link: https://www.econbiz.de/10014466295

Framing the work: the composition of value in the visual arts

Preece, Chloe; Kerrigan, Finola; O’Reilly, Daragh - In: European Journal of Marketing 50 (2016) 7/8, pp. 1377-1398

Purpose This paper aims to contribute to the literature on value creation by examining value within the visual arts market and arguing for a broader, socio-culturally informed view of value creation. Design/methodology/approach The authors develop an original conceptual framework to model the...

Persistent link: https://www.econbiz.de/10014724592